流动人口创业意愿影响因素研究:基于三元交互理论  

Research on Factors Influencing the Entrepreneurial Intention of Floating Population:Based on the Triple Interaction Theory

作　　者：孙俊 董锦茹 Sun Jun;Dong Jingru(School of Management,Wuhan Polytechnic University,Wuhan 430040,China)

机构地区：[1]武汉轻工大学管理学院,湖北武汉430040

出　　处：《科技创业月刊》2025年第3期68-76,共9页Journal of Entrepreneurship in Science & Technology

基　　金：国家社会科学基金项目(24CJY014);武汉轻工大学科研项目(2024Y32;2024RZ051)。

摘　　要：以310名非武汉籍留汉应届大学毕业生为样本,基于三元交互理论与“环境-个体-行为”研究框架,并引入包含财富追求型和自我实现型的创业动机作为调节变量,实证分析流动人口创业意愿影响因素及其政策供给。结果表明,个人能力、学校教育和社会影响均对非武汉籍留汉应届大学毕业生创业意愿有显著正向影响。另外,研究还表明不同类型创业动机对各影响要素与创业意愿之间起到积极作用。研究结论可为相关部门在复杂环境中提高流动人口的创业意愿提供借鉴参考。This study takes 310 non-Wuhan college graduates studying in Wuhan as samples,and based on the theory of planned behavior,and the“environment individual behavior”research framework,entrepreneurial motivation including wealth pursuit and self-actualization is introduced as moderating variables,analyzes the factors influencing the entrepreneurial willingness of the floating population and their policy supply.The results indicate that personal abilities,school education,and social influence all have a significant positive impact on the entrepreneurial willingness of non-Wuhan graduates studying in Wuhan.In addition,research has shown that different types of entrepreneurial motivations have a positive effect on the relationship between various influencing factors and entrepreneurial intentions.The research conclusion has certain enlightening and guiding significance for relevant departments on how to strengthen the entrepreneurial willingness of migrant population in complex environments.

关 键 词：流动人口 创业意愿 应届大学毕业生 三元交互理论 

分 类 号：F279.2[经济管理—企业管理] C936[经济管理—国民经济]