东方大国的形象书写:解析《行走中国》的符号表达与审美建构  

The Image of the Great Eastern Country:Symbolic Expression and Aesthetic Construction in Journeys in China

作　　者：丰瑞[1] FENG Rui

机构地区：[1]中国传媒大学电视学院媒体融合与传播系

出　　处：《新闻传播学刊》2024年第4期136-140,共5页

基　　金：国家社科基金重大项目“以融合传播创新增强中华文明传播力影响力研究”(项目编号:23ZDA093)的阶段性成果

摘　　要：《行走中国》系列短视频通过现代视听技术,运用中华文化符号的创新表达,结合东方美学的审美意蕴,向海外受众全方位展现了中国的自然风光、文化遗产、风土人情、科技创新等一系列文化景观,生动诠释了中华文化的丰富内涵和时代特征,凸显了中华文明的连续性与创新性。通过共通、共享、共情的国际传播策略,完成了一次东方大国形象的文化书写,向世界展现了一个真实、立体的中国形象。The Journey in China series of short videos,leveraging modern audio⁃visual technology and innovative expressions of Chinese cultural symbols,employs the aesthetic construction of Ori⁃ental beauty to present a comprehensive view of China’s natural landscapes,cultural heritage,lo⁃cal customs,and a series of modern achievements such as technological innovation to overseas au⁃diences.This vividly interprets the rich connotations and contemporary characteristics of Chinese culture,highlighting the continuity and innovation of Chinese civilization.By adopting internation⁃al communication strategies that emphasize commonality,sharing,and empathy,the series accom⁃plishes a cultural portrayal of the image of an Eastern power,showcasing a real and multifaceted image of China to the world.

关 键 词：中华文化 符号表达 美学建构 

分 类 号：G206[文化科学—传播学] G122