数字商务赋能外贸高质量发展:理论逻辑与突破路径  

Digital commerce empowers high-quality development of foreign trade:theoretical logic and breakthrough paths

作　　者：王孝松[1] 曾莉娟 WANG Xiaosong;ZENG Lijuan(School of Economics,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学经济学院,北京100872

出　　处：《长安大学学报(社会科学版)》2025年第1期91-107,共17页Journal of Chang'an University(Social Science Edition)

基　　金：国家自然科学基金重点项目(72333004);国家社会科学基金项目(23VRC012)。

摘　　要：为了探究数字商务在中国外贸高质量发展中发挥的重要作用,以适应全球化新趋势和建设贸易强国的战略需求,对数字商务推动外贸高质量发展的理论逻辑、现实问题与突破路径进行研究。基于《数字商务三年行动计划(2024—2026年)》提出的“数商兴贸”行动,通过对“数字商务”含义和特征及“外贸高质量发展”的科学内涵进行概念界定,对数字商务赋能外贸高质量发展的宏观逻辑进行理论分析,探究数字商务进一步推动外贸高质量发展的突破路径。研究发现,数字商务作为商务领域新质生产力的重要驱动因素,在优化进出口商品结构、改善贸易方式、创新服务贸易供给方式等方面发挥着显著作用;同时也面临核心技术自主创新不足、数字化发展不平衡、数字人才短缺、网络安全威胁等困难和挑战。研究表明,为应对风险挑战、突破发展困境,政府、企业等社会群体要协同发力,通过提升核心技术创新能力、缩小数字化发展差距、培育数字专业人才、营造良好数字网络环境等路径,进一步释放数字技术和数据要素在商务领域的赋能效应,全面提升商务各领域数字化水平,推动中国从贸易大国向贸易强国转变,实现外贸高质量发展。To explore the critical role of digital commerce in the high-quality development of China's foreign trade,and to address both the evolving trends of globalization and the strategic objective of transforming China into a trade power,this study examines the theoretical logic,practical challenges,and breakthrough paths of digital commerce in promoting the high-quality development of foreign trade.Drawing on the“promotingtrade through digital commerce”initiative from the“Three-Year Action Plan for Digital Commerce(2024—2026)”,this study defines the concept,meaning,and characteristics of“digital commerce”and clarifies the scientific principles underlying high-quality foreign trade development.A theoretical analysis is provided on the macro-logic of digital commerce's empowering effect on high-quality foreign trade development,followed by an exploration of the breakthrough paths for digital commerce to further advance this goal.The findings reveal that digital commerce serves as a crucial driver of new quality productive forces within the trade sector,significantly enhancing the structure of import and export commodities,improving trade methods,and fostering innovation in service trade supply models.However,digital commerce also faces significant challenges,including limited innovation in core technologies,unbalanced digital development,a shortage of digital talent,and cybersecurity risks.To address these risks and overcome development barriers,coordinated efforts from government agencies,businesses,and other societal groups are essential.These entities must work together to unleash the empowering potential of digital technology and data elements within the trade sector by advancing core technological innovation,closing the digital development gap,nurturing digital professionals,and fostering a secure digital network environment.Through comprehensive digitalization across all trade sectors,China will transition from a major trading country to a strong trading nation,achieving high-quality development in f

关 键 词：数字商务 对外贸易 高质量发展 数字技术 数字化 

分 类 号：F740[经济管理—国际贸易]