文旅融合视域下哈尔滨服饰形象设计研究  

Research on the Design of Harbin's Apparel Image from the Perspective of the Integration of Culture and Tourism

作　　者：鲁晓隆 LU Xiaolong(Harbin University,Harbin 150000,China)

机构地区：[1]哈尔滨学院,黑龙江哈尔滨150000

出　　处：《西部皮革》2025年第4期92-94,共3页West Leather

基　　金：2024年度黑龙江省艺术科学规划项目“文旅融合背景下哈尔滨城市旅游视觉形象设计研究”(2024C002)。

摘　　要：文章旨在探讨文旅融合视域下,哈尔滨服饰文化与城市旅游融合发展的现状、问题及策略。通过对相关资料的收集分析、实地考察,分析当前融合过程中存在的机遇和挑战,提出相应的发展对策,挖掘哈尔滨的文化元素将其融入服饰设计中,通过服饰形象设计,为哈尔滨文旅产业的发展增添活力,进一步提升城市文化软实力和旅游吸引力。This paper aims to explore the current situation,problems and strategies of the integrated development of clothing culture and urban tourism in Harbin from the perspective of cultural and tourism integration.Through the collection and analysis of relevant data and field investigation,the opportunities and challenges existing in the current integration process are analyzed,and the corresponding development countermeasures are proposed.The cultural elements of Harbin are excavated and integrated into the clothing design.Through the clothing image design,the development of Harbin cultural tourism industry is added vitality,and the soft power and tourism attraction of the city are further enhanced.

关 键 词：文旅融合 哈尔滨 服饰形象 服装设计 

分 类 号：J5[艺术—艺术设计] TS[轻工技术与工程]