基于数字化赋能的营销安全分层分级管控机制构建与基层实践  

Construction and grassroot practice of hierarchical control mechanism for marketing security based on digital empowerment

作　　者：王丽萍 杨熹 杜松龄 邓中 WANG Liping;YANG Xi;DU Songling;DENG Zhong(Marketing Service Center,State Grid Gansu Electric Power Company,Lanzhou 730000,China)

机构地区：[1]国网甘肃省电力公司营销服务中心,兰州730000

出　　处：《计算机应用文摘》2025年第7期149-151,共3页

摘　　要：随着数字技术的迅猛发展,企业的营销手段逐渐从传统线下转向线上与线下融合的模式,这为企业带来了机遇和日益严峻的营销安全挑战。为了应对这些挑战,构建分层分级的营销安全管控机制显得尤为重要。文章旨在探讨如何通过数字化赋能实现对营销安全的有效管控。通过分析客户分层理论,可以更好地理解不同客户群体的需求与风险特征,为企业制定针对性的安全策略提供依据。此外,数据加密、访问控制和实时监测等数字化技术在提升企业营销安全方面发挥着重要作用,能够有效防范潜在风险。文章提出了一套系统化的解决方案,涵盖客户分层、风险评估和安全管理等方面,以提升企业在复杂市场环境中的营销安全能力。With the rapid development of digital technology,the marketing methods of enterprises have gradually shifted from the traditional offline mode to the mode of online and offline integration,which brings opportunities for enterprises and brings increasingly severe marketing security challenges.In order to cope with these challenges,it is particularly important to build a hierarchical marketing security control mechanism.This paper aims to explore how to achieve effective control of marketing security through digital empowerment.By analyzing the theory of customer stratification,we can better understand the needs and risk characteristics of different customer groups,and provide the basis for enterprises to formulate targeted security policies.In addition,digital technologies such as data encryption,access control and real-time monitoring play an important role in improving the security of enterprise marketing,which can effectively prevent potential risks.This paper proposes a set of systematic solutions,including customer stratification,risk assessment and security management,in order to improve the marketing security capability of enterprises in the complex market environment.

关 键 词：数字化赋能 营销安全 分层分级 客户分层理论 风险评估 安全管理 

分 类 号：F270[经济管理—企业管理]