邕城地域文化传承:广西民族音乐博物馆的文化IP构建策略  

Inheritance of Regional Culture in Nanning:Cultural IP Construction Strategies for Guangxi Museum of Ethnic Music

作　　者：蔡洪雲 周小琴 瞿爽 CAI Hongyun;ZHOU Xiaoqin;QU Shuang(School of Architectural Engineering,Nanning Vocational and Technical University,Nanning,Guangxi,530008,China)

机构地区：[1]南宁职业技术大学建筑工程学院,广西南宁530008

出　　处：《家具与室内装饰》2025年第2期127-133,共7页Furniture & Interior Design

基　　金：广西教育科学“十四五”规划2023年度高等教育国际化专项课题(2023ZJY2095);中国民族建筑研究会研究项目(NAIC202447)。

摘　　要：研究旨在探寻城市地标性建筑的文化IP构建策略,并把镜头聚焦在中国—东盟博览会的永久举办地:广西南宁。文章分析了南宁市地标性建筑的现状,以广西民族音乐博物馆改造项目为标志性案例,描述其改造实践过程,通过演绎推理,详细剖析项目历经的三轮迭代设计方案。最后在“专家会议法”和“层次分析法”评估构架下梳理出城市标志性建筑的文化IP构建路径。地域文化背景和元素的运用、民族音乐主题故事化的呈现、建筑装饰的创新创意设计和博物馆自身的运作系统四个方面的相互交织,共同塑造了音乐博物馆独特的文化IP形象。This study aims to explore the cultural IP construction strategies for landmark buildings in cities,with a focus on Nanning,Guangxi,the permanent venue for the China-ASEAN Expo.The article analyzes the current status of landmark buildings in Nanning,using the renovation project of the Guangxi Museum of Ethnic Music as a representative case.It describes the renovation process and,through deductive reasoning,provides a detailed analysis of the three rounds of iterative design schemes of the project.Finally,under the evaluation framework of the“Expert Meeting Method”and“Analytic Hierarchy Process(AHP)”,the cultural IP construction path for urban landmark buildings is outlined.The interplay of four aspects—regional cultural background and elements,thematic storytelling of ethnic music,innovative and creative design of architectural decorations,and the operational system of the museum itself—jointly shapes the unique cultural IP image of the Guangxi Museum of Ethnic Music.

关 键 词：瓯骆遗粹 文化IP 城市标志性建筑 

分 类 号：TS664.1[轻工技术与工程]