松茸如何思考:乡村社会中物的流动、媒介化转换与村落社会发展  

How Does Tricholoma Matsutake Think:The Flow of Things,Media Transformation,and Village Social Development in Rural Society

作　　者：孙信茹 SUN Xin-ru

机构地区：[1]南京大学新闻传播学院,江苏南京210023

出　　处：《新闻大学》2025年第2期46-61,119,共17页Journalism Research

基　　金：2024年国家社会科学基金重大项目“数字智能技术与新闻传播学的实践转向及知识生产范式变革”(24&ZD319)的阶段性成果。

摘　　要：本文从一个白族村落中松茸流通背后展现出的经济、文化和社会关系网络入手,重点关注数字化背景下松茸在村落社会中的流变、媒介形态不断扩展的过程,提出石龙松茸具有生计物和关系物、可被言说的对象物、数字时代媒介物等形态。村落社会中物的媒介化流转过程是人们运用媒介技术实现文化范畴“跨码”的探索,这种探索有可能带来村落景观和文化空间的重塑,也会促成村落内部社会关系、生活方式的重组。松茸作为物的独特性,在当下的传递和展示高度依赖于信息、技术和媒介编织而成的网络,因此能为村落社会发展与数字化变革提供新的理解,同时也为传统路径关于物的研究注入传播学的新视角。本文采用微观叙事的方式,将物的不同形态融入村落日常生活、村民日志文本、数字化展演等环节和过程中,力求在乡村传播研究中探索一种新的书写范式。The article starts with the economic,cultural and social relationship network behind the circulation of matsutake in a Bai ethnic village,focuses on the evolution of matsutake in the village society and the continuous expansion of media forms under the background of digital,and puts forward that there are three forms of matsutake:livelihood objects and relations,objects that can be spoken of,and media objects in the digital age.The media circulation process of objects in village society is the exploration of"cross-code"cultural category by people using media technology,which may bring about the reshaping of village landscape and cultural space,and also promote the reorganization of social relations and lifestyle within the village.The uniqueness of matsutake as a matter,and its transmission and display at present are highly dependent on the network woven by information,technology and media,so it can provide a new understanding of village social development and digital transformation,and also inject a new perspective of communication into the traditional way of studying things.This paper uses micro-narrative methods to integrate different forms of objects into village daily life,villagers'log text,digital exhibition and other links and processes,and strives to explore a new writing paradigm in rural communication research.

关 键 词：松茸 物 流动 媒介化转换 乡村社会 

分 类 号：G209[文化科学—传播学]