地域文化与特色食品品牌塑造的关系研究  

Research on the Relationship Between Regional Culture and the Shaping of Specialty Food Brands

作　　者：刘晓春 LIU Xiaochun(Hebei Vocational University of Industry and Technology,Shijiazhuang 050091,China)

机构地区：[1]河北工业职业技术大学,河北石家庄050091

出　　处：《食品安全导刊》2025年第9期164-166,共3页China Food Safety Magazine

摘　　要：本文探讨地域文化与特色食品品牌塑造之间的内在联系,分析地域文化在特色食品品牌塑造中面临的挑战,提出基于地域文化的特色食品品牌塑造策略,以期为特色食品品牌的可持续发展提供理论支持和实践指导。This paper discusses the internal relationship between regional culture and characteristic food brand building,analyzes the challenges faced by regional culture in characteristic food brand building,and puts forward the strategy of characteristic food brand building based on regional culture,in order to provide theoretical support and practical guidance for the sustainable development of characteristic food brands.

关 键 词：地域文化 特色食品 品牌塑造 

分 类 号：F42[经济管理—产业经济]