基于SWOT分析淮北市绿色食品产业发展现状及对策  

The Current Status and Strategies for the Development of the Green Food Industry in Huaibei City Based on SWOT Analysis

作　　者：杨娟 焦守峰[1] 田文海 翟亚东 YANG Juan;JIAO Shoufeng;TIAN Wenhai;ZHAI Yadong(Department of Chemical Industry,Huaibei Vocational and Technical College,Huaibei 235000,China)

机构地区：[1]淮北职业技术学院化工产业学院,安徽淮北235000

出　　处：《食品安全导刊》2025年第10期142-145,共4页China Food Safety Magazine

基　　金：淮北职业技术学院人文重点项目“淮北市绿色食品产业链研究”(2023-B-05)。

摘　　要：本文基于SWOT法,对淮北市绿色食品产业发展进行系统分析。结果显示,淮北市在该领域拥有诸多优势,如便利的交通、丰富的农产品资源、良好的产业基础等,但也存在结构发展不合理、龙头企业少、品牌社会效应低及技能创新不足等劣势。而产业政策的支持、消费者需求的提升、信息化技术的应用为淮北市绿色食品产业发展带来新的机遇,同时食品监管体系不完善、食品质量安全要求提升、外部市场的竞争加剧也给淮北市绿色食品企业带来新的挑战。基于上述分析,本文提出树立品牌效应、壮大龙头企业;完善服务体系、提升冷链物流能力;共建科研平台;拓展营销方式的对策建议。This article conducts a systematic analysis of the development of the green food industry in Huaibei city based on the SWOT method.The results show that Huaibei city has many advantages in this field,such as convenient transportation,abundant agricultural resources,and a good industrial foundation.However,there are also disadvantages such as unreasonable structural development,few leading enterprises,low brand social effects,and insufficient skill innovation.The support of industrial policies,the increase in consumer demand,and the application of information technology have brought new opportunities for the development of green food industry in Huaibei city.At the same time,the imperfect food regulatory system,the improvement of food quality and safety requirements,and the intensification of external market competition have also brought new challenges to green food enterprises in Huaibei city.Based on the above analysis,this article proposes to establish brand effect and strengthen leading enterprises;improve service system and enhance cold chain logistics capabilities;co building scientific research platforms;suggestions for expanding marketing strategies.

关 键 词：绿色食品产业 SWOT分析 对策 淮北市 

分 类 号：F32[经济管理—产业经济]