新媒体时代健康传播伦理的重构  

Reconstruction of Health Communication Ethics in the New Media Era

作　　者：黄盈盈[1] Huang Yingying(Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南师范大学,长沙410081

出　　处：《健康教育与健康促进》2025年第1期102-105,共4页Health Education and Health Promotion

摘　　要：新媒体技术在为健康传播提供新传播方式的同时,也在传播过程中产生了一系列道德失范问题,存在数字媒介时代网络伦理失范消解现有伦理秩序的可能性。如今新媒体健康传播的技术伦理未真正形成,需通过理清权责分明的伦理主体、构建健康传播伦理管理体系、提高伦理失范成本等途径强化主体健康传播的伦理责任和伦理秩序控制,确立网络健康传播伦理原则,以确保网络健康传播生态的健康发展。While the new media technology provides a new way of communication for people’s health communication,it also produces a series of moral anomie problems in the process of communication,and there is the possibility of network ethical anomie in the digital media era to eliminate the existing ethical order.Nowadays,the technical ethics of new media health communication has not really formed.It is necessary to strengthen the ethical responsibility and ethical order control of ethical subjects’health communication by clarifying the ethical subjects with clear rights and responsibilities,constructing the ethical management system of health communication,and improving the cost of ethical anomie,so as to establish the ethical principles of network health communication,so as to ensure the healthy development of network health communication ecology.

关 键 词：新媒体时代 健康传播 道德失范 技术伦理 

分 类 号：B82[哲学宗教—伦理学]