民族地区旅游品牌的共时生成研究——以湘西凤凰为例  

On the Simultaneous Generation of Tourism Brands In Ethnic Regions--Taking XiangXi FengHuang as an Example

作　　者：程志宇[1] CHENG Zhi-yu

机构地区：[1]湖南第一师范学院商学院,湖南长沙410205

出　　处：《民族艺林》2025年第1期17-27,共11页Journal of Ethnic Art

摘　　要：民族地区旅游品牌建设有利于促进各民族交往交流交融,是铸牢中华民族共同体意识的重要途径。民族地区旅游开发实践中存在失衡现象,阻碍了民族地区旅游品牌的生成。湘西凤凰旅游品牌建设经历了酝酿探索、快速发展、停滞不前和转型升级等阶段,其以“边城”与“浪漫”为表征的旅游“品牌空间”生产建立在“感知空间“”构想空间”和“生活空间”三位一体的“旅游空间”上,当“旅游空间”和“品牌空间”实现共时生产时,民族地区旅游品牌顺利生成,反之则不能。因此,民族地区应以铸牢中华民族共同体意识为主线,坚持民族文化旅游定位,提升品牌参与者的认知水平,构建良好的主客关系,促进民族地区旅游品牌建设。The construction of tourism brands in ethnic minority areas is conducive to promoting ethnic exchanges and integration,and is an important way to forge a strong sense of community for the Chinese nation.There are imbalances in the practice of tourism development in ethnic minority areas,which hinders the generation of tourism brands in these regions.The construction of the tourism brand of Fenghuang in Xiangxi has gone through stages of incubation and exploration,rapid development,stagnation and transformation and upgrading.Its tourism"brand space"production,characterized by"Border Town"and"Romance",is based on the"perceptual space","conceived space"and"lived space"of the"tourism space".When the"tourism space"and"brand space"are produced simultaneously,tourism brands in ethnic minority areas can be generated smoothly;otherwise,they cannot.Therefore,ethnic minority areas should take forging a strong sense of community for the Chinese nation as the guide,adhere to the positioning of ethnic cultural tourism,enhance the cognitive level of brand participants,and build a good host-guest relationship for communication so as to promote the construction of tourism brands in ethnic minority areas.

关 键 词：民族地区 旅游品牌 空间生产 共时生成 湘西凤凰 

分 类 号：C952[社会学—民族学]