数字文化消费的逻辑生成、现实审思与韧性建构  

The Generative Logic,Critical Reflection,and Resilience Construction of Digital Cultural Consumption

作　　者：王寅申[1] Wang Yinshen

机构地区：[1]华东理工大学马克思主义学院,上海200237

出　　处：《新疆社会科学》2025年第1期131-141,188,共12页Social Sciences in Xinjiang

基　　金：国家社科基金高校思想政治理论课研究专项“数智融合时代大学生思想政治教育的场域迁变、风险挑战与价值建构研究”(22VSZ082)的阶段性成果。

摘　　要：数字文化消费依托数字技术与网络平台,构建了一种全新的文化消费模式,涵盖文化产品与服务的获取、体验、分享及生产,深刻变革了传统文化消费的生产方式与消费结构。数字文化消费呈现出生产智能化与内容多元化、体验沉浸化与消费个性化、传播社交化与文化共享化、内容符号化与符号化消费等样态表征。然而,这一深刻变革也带来了伦理挑战与内容真实性危机、数据垄断与隐私安全隐患、数字鸿沟与资源分配失衡等方面潜在风险。为了应对这些挑战,应从强化技术治理与内容质量监管、推动多样表达与优化创新激励、破除平台垄断与保障数据安全等多个层面进行有效纾解,依托政策、技术与平台展开数字文化消费的韧性建构,以人机共创、沉浸智能与互动共生为核心,激发文化生产的新质生产力,推动文化消费场景的迭代升级,实现数字文化消费的创新发展。Leveraging digital technologies and network platforms,digital cultural consumption has established a novel cultural consumption model that encompasses the acquisition,experience,sharing,and production of cultural products and services,profoundly transforming traditional modes of cultural production and consumption structures.This paradigm manifests in forms such as intelligent production and diversified content,immersive experiences and personalized consumption,socialized dissemination and cultural sharing,as well as symbolic content and semiotic consumption.However,this transformation also introduces latent risks,including ethical challenges and crises of content authenticity,data monopolies and privacy security vulnerabilities,and the digital divide with imbalanced resource allocation.To address these issues,multi-dimensional solutions should be implemented:strengthening technical governance and content quality oversight,promoting diversified expression and optimizing innovation incentives,and dismantling platform monopolies while ensuring data security.By integrating policy frameworks,technological tools,and platform mechanisms,resilience in digital cultural consumption can be constructed.Centered on human-AI co-creation,immersive intelligence,and interactive symbiosis,this approach aims to stimulate new quality productive forces in cultural production,drive iterative upgrades of consumption scenarios,and foster innovative development in digital cultural consumption.

关 键 词：数字文化消费 数字技术 韧性建构 

分 类 号：G21[文化科学—新闻学] G41