社交媒体时代的双重分化:公共讨论中的城乡数字鸿沟  

The Double Divides in Social Media Era:Urban-rural and Digital Divides in the Public Discussion

作　　者：季诚浩 戴佳[2] 陈伯英 Chenghao Ji;Jia Dai;Boying Chen(School of Humanities and Communication,Zhejiang University of Finance&Economics;School of Journalism and Communication,Tsinghua University)

机构地区：[1]浙江财经大学人文与传播学院 [2]清华大学新闻与传播学院

出　　处：《全球传媒学刊》2024年第6期32-57,共26页Global Journal of Media Studies

基　　金：清华大学自主科研计划项目“提升面对重大突发风险事件的媒介化治理能力研究”(项目编号:2021THZWJC03);清新计算传播学与智能媒体实验室研究支持计划(2024TSLCLAB001)的阶段性研究成果

摘　　要：新冠疫情的全球蔓延,使野生动物与病毒关系成为公众关注的重要话题。本文分析了两大领先社交媒体平台B站和快手在新冠疫情与野生动物的公共讨论中展现出的不同特征。针对观看次数最多的视频及其评论的文本分析,揭示了社交媒体时代的城乡鸿沟与数字鸿沟的互嵌关系。两个平台的用户在信息策展、问题认知以及互动方式方面所体现的数字鸿沟,不仅反映了城乡二元社会结构性特征,而且进一步加深了城乡地区经济、教育、技术与政策资源上的不平等境况。The global spread of the COVID-19 pandemic has made the relationship between wildlife and viruses a significant topic of public concern.This article analyzes the different characteristics exhibited by the two leading social media platforms,Bilibili and Kuaishou,in public discussions about the pandemic and wildlife.Textual analysis of the most viewed videos and their comments reveals the intertwined relationship between the urban-rural divide and the digital divide in the era of social media.The digital divide reflected in the information curation,problem cognition,and interaction of users on both platforms not only reflects the structural characteristics of the urban-rural binary society but also further deepens the inequality between urban and rural areas in terms of economic,educational,technological,and policy resources.

关 键 词：社交媒体 城乡鸿沟 数字鸿沟 平台化 

分 类 号：G63[文化科学—教育学]