全球性健康议题中媒体价值框架对公众群际援助意愿的影响研究  

The Impact of Value Frames in Media Coverage of Global Health Issues on Public Support for Intergroup Assistance

作　　者：蒋贤成 Xiancheng Jiang(School of Journalism and Communication,Renmin University of China)

机构地区：[1]中国人民大学新闻学院

出　　处：《全球传媒学刊》2024年第6期177-197,共21页Global Journal of Media Studies

摘　　要：在风险全球化时代,跨国健康合作成为应对全球健康危机、构建人类卫生健康共同体的重要依托。与群体内援助行为相比,跨国健康援助的动因更为复杂。本研究从群体间关系视角出发,梳理群体间健康援助的认知模式与影响维度,归纳群体间健康援助报道的利己、利他、互利三种价值框架,及其在对内群体援助决策支持度、对受援外群体好感度、对人类卫生健康共同体认同度三个层次上对援助国公众认知的影响。本研究通过实验发现价值框架在援助国公众的对内群体援助决策支持度和对受援外群体好感度这两项上产生显著影响,其中利他框架组被试的这两项指标均高于利己框架组、互利框架组和无价值框架组,说明利他框架具有较好说服效果。本研究对健康援助议题的报道策略具有重要启示意义。In an era when local risks travel globally,transnational health cooperation has not only become an important basis upon which responses to global health crises can be effectively performed but also an antecedent of the development of a Global Community of Health for All.The mechanism of transnational health assistance is more complex than that of interpersonal assistance within a group.This study analyzes the impact of intergroup health assistance from the perspective of intergroup relations.There are three value frames in intergroup health assistance coverage:self-interest,altruism,and reciprocity frames.These frames have an impact on individuals'support for the ingroup aid policies,friendliness of the outgroup who receives the aid,and identification with a Global Community of Health for All in donor countries.Our experiment demonstrates that value frames have significant effects on two levels:support for ingroup assistance decisions and friendliness to outgroups.Specially,participants in the altruism frame group exhibited higher support for ingroup assistance decisions and friendliness to outgroups than those in the self-interest frame group,the reciprocity frame group,and the non-value frame group.Findings suggest that altruism frames had better persuasive effects.This study provides insights into the media coverage strategies of health assistance.

关 键 词：全球健康传播 媒体框架 利他 群体间援助 群体间关系 

分 类 号：F27[经济管理—企业管理]