符号作为媒介:论皮尔斯后期的传播哲学思想  

Sign as the Medium:On Peirce’s Later Philosophy of Communication

作　　者：赵星植[1,2] Zhao Xingzhi(College of Foreign Languages and Cultures,Sichuan University)

机构地区：[1]四川大学外国语学院 [2]四川大学符号学-传媒学研究所

出　　处：《符号与传媒》2025年第1期65-78,共14页Signs & Media

基　　金：国家社科基金一般项目“数字时代符号学新发展研究”(24BWW005)的阶段性成果。

摘　　要：皮尔斯的传播哲学,被认为构成了其符号学说的支撑基础,甚至是其实效主义思想的基本出发点。不少学者从修辞学、逻辑学、语言哲学,传播学等角度论证这一观点。笔者则另辟蹊径,认为皮尔斯在晚年提出的“符号即传播的媒介”这一论断,是理解皮尔斯符号交流论的关键概念,因为它从根本上厘清了符号过程的内部与外部活动机制。而要厘清这一概念及其重要影响,则必须从皮尔斯后期的符号学、传播哲学与实效主义的多重视角回顾符号传播活动的本质。本文提出,皮尔斯后期用媒介概念置换符号,系统阐明符号活动的双向媒介化活动,奠定以使用与交流为核心的传播目的论。而这种传播目的之本质,就是皮尔斯后期符号学与其实效主义思想充分融合,由此形成一种具有革新意义的符用意义论。Charles Sanders Peirce’s philosophy of communication is often regarded as a fundamental underpinning of his semiotic theory and even a primary foundation of his pragmatic thought.Numerous scholars have explored this view from various perspectives,including rhetoric,logic,philosophy of language,and communication studies.This paper,however,offers a novel perspective by arguing that Peirce’s later assertion that“sign are the medium of communication”is a crucial concept for understanding his semiotics of communication.This assertion fundamentally clarifies both the internal and external mechanisms of the semiosis.To fully grasp this concept and its implications,it is essential to examine the nature of semiosis through the lenses of Peirce’s later semiotics,communication philosophy,and pragmaticism.This study proposes that Peirce’s late conceptualization of media as a replacement for signs systematically elucidates the bidirectional mediating activities of semiosis,thereby establishing a teleology of communication centered on usage and interaction.This teleology represents the synthesis of Peirce’s later semiotics with his pragmaticism,resulting in a novel and transformative theory,that is,Pragmatic Theory of Meaning.

关 键 词：皮尔斯 符号 媒介 传播目的论 实效主义 

分 类 号：G63[文化科学—教育学]