脑电分析在服装心理认知评价中的应用研究进展  

Research progress on the application of electroencephalogram analysis in the field of apparel psychological cognition and evaluation

作　　者：王保鲁[1] 江影[1] 蒋孝锋[2] 赵未璞 WANG Baolu;JIANG Ying;JIANG Xiaofeng;ZHAO Weipu(School of Fashion,Beijing Institute of Fashion Technology,Beijing 100029,China;College of Textile and Clothing Engineering,Soochow University,Suzhou 215006,China)

机构地区：[1]北京服装学院服装艺术与工程学院,北京100029 [2]苏州大学纺织与服装工程学院,江苏苏州215006

出　　处：《丝绸》2025年第4期38-46,共9页Journal of Silk

基　　金：北京市属高校分类发展-北京服装学院“服装学”新兴交叉学科平台建设项目(11000024T000003073871)。

摘　　要：为促进脑电分析在服装工效、设计审美、消费决策等领域的个体心理状态、认知形成机制与评价研究,文章对脑电分析在服装心理认知评价中的应用研究现状进行了综述。首先,对脑电信号采集处理、成分特征提取、特征信息判定等内容进行了梳理,分类介绍了EEG和ERP技术路径下的脑电成分特征与关键指标。其次,探讨了脑电分析在服装舒适性评价、服装审美感知评价、服装消费决策评价方面的研究进展,阐述了脑电信号判定指标、实验范式和研究成果。最后,针对目前脑电分析技术在应用中存在的不足,从标准化范式研究、贴近真实应用环境研究、场景细分化研究等方面进行了展望。Electroencephalography analysis can assist researchers in uncovering the complex mechanisms underlying brain functions.This approach has been widely applied in studies related to human perception,attention,memory,and decision-making.In the field of apparel psychological cognition and evaluation,such as clothing design evaluation,clothing ergonomics,marketing strategies,and consumer decision-making,previous studies primarily relied on subjective and empirical testing.These methods make it challenging to analyze the mechanisms and processes that shape individual psychological and cognitive responses.In this way,the introduction of electroencephalography analysis technology offers a means of recording,analyzing,and interpreting individual electroencephalography signals,thereby providing neural data to explore personal psychological states,cognitive processes,and decision-making mechanisms.This approach provides a scientific foundation for product design and optimization,enhancement of user experience,and formulation of marketing strategies,suggesting that electroencephalography analysis has significant potential for application within apparel research.Therefore,systematically reviewing the application of electroencephalography analysis in the apparel field can help scholars comprehensively understand relevant research domestically and internationally,and further enhance the depth and breadth of electroencephalography application studies.To deeply investigate the application of electroencephalography analysis in the apparel field and to better promote research into individual psychological states,cognitive formation mechanisms,and decision-making processes,this paper makes a comprehensive review of key aspects of electroencephalography analysis,including signal acquisition and processing,component feature extraction,and feature information determination.Through a comprehensive analysis of domestic and international electroencephalography studies on clothing comfort evaluation,apparel aesthetic perception,and consumer

关 键 词：脑电 服装 认知评价 感性工学 ERP EEG 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]