新时代中国共产党大党形象国际传播话语的生成逻辑、构成样态和优化方略  

The Generative Logic,Composition Pattern and Optimization Strategies of the Discourse for the International Communication of the Image of the CPC in the New Era

作　　者：韩桥生 姜益琳 Han Qiaosheng;Jiang Yilin

机构地区：[1]江西师范大学马克思主义学院 [2]丽水学院马克思主义学院

出　　处：《世界社会主义研究》2025年第2期14-25,M0003,共13页World Socialism Studies

基　　金：中宣部宣传思想文化青年英才自主选题项目“高校思政课教师‘发声亮剑’能力提升研究”(中宣干字[2020]118号)的阶段性成果。

摘　　要：新时代中国共产党大党形象国际传播话语生成有其必然的逻辑,是理论逻辑、实践逻辑、现实逻辑的有机统一。新时代中国共产党大党形象国际传播话语具有层次性和体系性的样态,呈现为具有独特标志的理论性话语、特质识别的符号性话语、鲜明特色的价值性话语、刚性表征的制度性话语、阐证有力的实践性话语的样态体系。话语优化是其内在构成要素互动整合的过程,在方略上要聚合“以一统多”的主体力量,提升话语主导力;实现“情感共融”的话语表达,强化话语区分力;形成“双向共振”的议题设置,聚合话语引领力;建构“虚实结合”的话语空间,增强话语智能力。The generation of the discourse for the international communication of the image of the Communist Party of China in the new era follows a necessary logic that is an organic unity of theoretical logic,practical logic and realistic logic.This discourse exhibits a multi-faceted and systematic typology.In its presentation,it features a theoretical discourse with unique markers,symbolic discourse with distinctive identification,value-laden discourse with clear characteristics,institutional discourse with solid representations,and practical discourse with convincing arguments.Discourse optimization is a process of interactive integration among its intrinsic components.Strategically,it aims to consolidate the force of a subject that“unites various factors as a whole”and enhance the leading power of the discourse;to achieve“emotional resonance”in expression and strengthen its differentiating power;to create a“bilaterally resonating”agenda setting and consolidate the guiding power of the discourse;and to construct a discourse space that“combines the virtual and the real”and enhance its intelligent capacity.

关 键 词：中国共产党大党形象 国际传播话语 话语样态体系 

分 类 号：G63[文化科学—教育学]