移动政务APP用户持续使用意愿影响因素研究  

Research on the Influencing Factors of the Continuous Use Intention of Mobile Government APP Users

作　　者：易臣何[1] 朱雯菁 Yi Chenhe Zhu Wenjing(School of Public Administration of Xiangtan University,Xiangtan Hunan 411105)

机构地区：[1]湘潭大学公共管理学院,湖南湘潭411105

出　　处：《情报探索》2025年第3期1-8,共8页Information Research

基　　金：教育部人文社科基金项目“技术治理中算法推荐对社会舆情演化的影响分析及应对策略”(项目编号:23YJA870014)阶段性成果。

摘　　要：[目的/意义]探究移动政务APP用户持续使用意愿影响因素,构建影响因素模型,并提出具有针对性的应对策略,以期增强移动政务APP用户的使用黏性。[方法/过程]通过多维度的分析框架,包括扎根理论的定性分析、模糊ISM模型的层级结构揭示,以及MICMAC分析法的驱动力与依赖性剖析,得以全面把握这些因素之间的内在联系和动态机制。[结果/结论]感知易用性是影响用户持续使用意愿最根本的因素,用户满意度是影响用户持续使用意愿最直接的因素,而感知有用性、感知信任和感知风险起到了承上启下的作用。并据此,为提高移动政务APP用户持续使用意愿从服务质量、隐私安全、宣传推广和反馈机制四个方面提出了相关建议。[Purpose/significance]This paper explores the influencing factors of the continuous use intention of mobile government APP users,constructs the influencing factor model,and proposes targeted coping strategies in order to enhance the use stickiness of mobile government APP users.[Method/process]Through a multidimensional analysis framework,including qualitative analysis of grounded theory,hierarchical structure revelation of fuzzy ISM model,and driving force and dependency analysis of MICMAC analysis method,the intrinsic connections and dynamic mechanisms between these factors can be comprehensively grasped.[Result/conclusion]Perceived ease of use is the most fundamental factor affecting users’willingness to continue using,user satisfaction is the most direct factor affecting users’willingness to continue using,and perceived usefulness,perceived trust,and perceived risk play a bridging role.Based on this,relevant suggestions have been put forward from four aspects of service quality,privacy and security,publicity and promotion,and feedback mechanism to improve the sustained usage willingness of mobile government APP users.

关 键 词：移动政务APP 持续使用意愿 扎根理论 ISM-MICMAC 

分 类 号：G252[文化科学—图书馆学]