数字资本拜物教的哲学反思——马克思拜物教批判的视角  

Philosophical Reflection on Fetishism of Digital Capital:From the Perspective of Marx's Critique of Fetishism

作　　者：王文 陶厚兴 Wang Wen;Tao Houxing(Chongyang Institute for Financial Studies,Renmin University of China,Beijing 100872,China;School of Marxism,Lanzhou University,Lanzhou 730000,Gansu,China)

机构地区：[1]中国人民大学重阳金融研究院,北京100872 [2]兰州大学马克思主义学院,甘肃兰州730000

出　　处：《学术探索》2025年第3期80-89,共10页Academic Exploration

基　　金：国家互联网信息办公室课题(2019K20102)。

摘　　要：在数字经济时代,数字资本依托数字技术“高创新、强渗透、广覆盖”的鲜明技术经济特质逐步渗入社会生产生活各领域,成为影响与控制现代社会的主宰性力量和新的拜物教对象。数字资本拜物教集中体现在四重维度:(1)物质生产:加深流通领域产生价值与剩余价值的虚假幻象;(2)日常生活:滋生对无意识且异化的消费的疯狂迷恋;(3)主体精神:催生对数字、符号、编码等抽象和虚拟经济符码的盲目崇拜;(4)社会意识:增强对数字资本作为支配性社会权力的自觉认同。随着我国进入新发展阶段并开启中国式现代化新征程,如何在深化对数字资本特性与行为规律认识的基础上既支持和引导数字资本规范健康发展,充分发挥其社会生产属性,又探索消解数字资本拜物教的现实、有效路径,最大限度抑制其负面效应成为我们直面和亟需回应的重大时代课题。In the digital economy era,digital capital has increasingly permeated various aspects of social production and daily life,driven by the distinctive technological and economic characteristics of digital technology-namely,“high innovation,strong penetration,and broad coverage.”It has emerged as a dominant force and a new object of fetishism that shapes and controls modern society.The fetishism of digital capital manifests in four dimensions:1)material production,which deepens the illusion of value and surplus value created in circulation;2)daily life,fostering an obsession with unconscious and alienated consumption;3)subjective spirit,promoting blind worship of abstract and virtual economic symbols like numbers,codes,and symbols;4)social awareness,enhancing the recognition of digital capital as a dominant social power.As China enters a new stage of development and embarks on its path to modernization,it is crucial to guide the standardized and healthy growth of digital capital,harness its potential for social production,and find a realistic approach to regulating digital capital fetishism.This requires a deeper understanding of the characteristics and behavioral patterns of digital capital,a pressing issue that demands urgent attention.

关 键 词：拜物教 数字资本 资本特性 行为规律 中国式现代化 

分 类 号：A811[哲学宗教—马克思主义哲学]