文化品牌赋能高校人才培养质量保障体系研究——以吉首大学为例  

Research on Cultural Brands Empowering the Quality Assurance System of Talent Cultivation in Universities:Taking Jishou University as an Example

作　　者：吴吉林 唐纯翼 晏海清 Wu Jilin;Tang Chunyi;Yan Haiqing(School of Civil Engineering and Architecture,Jishou University,Zhangjiajie 427000)

机构地区：[1]吉首大学土木工程与建筑学院,湖南张家界427000

出　　处：《中阿科技论坛(中英文)》2025年第4期118-122,共5页China-Arab States Science and Technology Forum

基　　金：湖南省教育厅重点项目“文化品牌赋能专业学位研究生教育质量保障体系:内涵·路径·成效”(2022JGZD053)。

摘　　要：文化品牌建设是提升高校人才培养质量、落实立德树人根本任务的重要抓手。文章以吉首大学土木工程与建筑学院“匠心土建,星耀天门”文化品牌为例,深入阐释了文化品牌建设的内涵与价值,并围绕专业学位研究生教育质量保障体系,探讨了文化品牌赋能的具体路径与实践框架。文章认为,借助文化品牌引领,可以有效整合教育资源,优化培养模式,强化价值引领,从而提升专业学位研究生的培养质量。Cultural brand building is crucial to enhancing the quality of talent cultivation in universities and implementing the fundamental task of fostering virtue through education.In view of this,the thesis expounds the connotation and value of cultural brand building,and explores the specific path and framework of empowering the quality assurance system of graduate education through cultural brands with the example of“Jiang xin tu jian,xing yao tian men”in Jishou University.It's believed that through the guidance of cultural brands,educational resources can be effectively integrated,training models can be optimized,values can be strengthened,and the quality of professional degree graduate education can be enhanced.

关 键 词：高校文化品牌 专业学位研究生 人才培养质量保障体系 吉首大学 

分 类 号：G640[文化科学—高等教育学]