引领和追随:农业企业数字化转型同群效应的诱发机制和经济效果  

Leading and Following:The Inducing Mechanism and Economic Effects of the Peer Effect of Digital Transformation in Agricultural Enterprises

作　　者：任爱莲 吴嘉莹 王栋 REN Ailian;WU Jiaying;WANG Dong(School of Business Administration,Henan University of Economics and Law,Zhengzhou 450000,China)

机构地区：[1]河南财经政法大学工商管理学院,郑州450000

出　　处：《农业经济与管理》2025年第1期55-68,共14页Agricultural Economics and Management

基　　金：国家社会科学基金一般项目(21BJY186);国家社会科学基金一般项目(22BJY104)。

摘　　要：数字化是实现农业现代化的重要路径。由于农业趋于行业集聚、数字化转型投入大、风险高、经营者传统的避险和追随意识较强,数字化过程中的同群效应不可忽视。文章采用博弈方法和文献分析法理论分析农业企业数字化同群效应的存在性和诱发机制,并运用农业上市公司2013—2022年面板数据,实证检验农业企业数字化同群效应的存在性、诱发机制、异质性和经济效果。研究表明:农业企业数字化存在显著的行业同群效应,信息机制和竞争机制是诱发同群效应产生的主要因素,国有企业、处于成长期及吸收能力高的农业企业同群效应更为显著,同群效应可以提升农业企业价值。最后提出政策建议,政府应发挥示范带动和标杆引领作用,推动农业企业数字化转型升级;推动平台建设与信息共享,提高农业企业数字化协同发展;建立公平竞争机制,倒逼农业企业数字化转型升级。Digitalization is the main path to achieve agricultural modernization.Due to the industry's tendency towards agglomeration,the high investment and risk involved in digital transformation the strong riskaverse and follower mentality of operators,the peer effect in the digitalization process cannot be ignored.Game theory and literature analysis were used to theoretically analyze the existence and inducing mechanism of the peer effect in the digital transformation of agricultural enterprises.Panel data from agricultural listed companies from 2013 to 2022 was used to empirically test the existence,inducing mechanism,heterogeneity,and economic impact of the peer effect in the digital transformation of agricultural enterprises.The research shows that there is a significant industry herd effect in the digital transformation of agricultural enterprises.Information mechanism and competition mechanism are the main factors inducing the peer effect.State-owned enterprises,enterprises in the growth stage,and those with high absorptive capacity have more significant peer effects.The peer effect can enhance the value of agricultural enterprises.Finally,policy suggestions were put forward.The government should give full play to the demonstration role of leading areas,promote the digital transformation and upgrading of agricultural enterprises;promote the interaction of multiple subjects,encourage digital technology cooperation among enterprises;strengthen institutional design and create a favorable competitive environment.

关 键 词：农业企业 数字化转型 同群效应 信息机制 竞争机制 

分 类 号：F273.1[经济管理—企业管理]