浅析裸眼3D技术在户外广告中的运用  

Brief Analysis of the Application of Naked-eye 3D Technology in Outdoor Advertising

作　　者：龙雨薇 LONG Yuwei

机构地区：[1]湘潭大学

出　　处：《丝网印刷》2025年第4期45-48,共4页Screen Printing

摘　　要：户外广告正处于数字化转型关键期,裸眼3D技术凭借其独特的视觉体验为户外广告注入了新的活力。裸眼3D远景大屏广告吸引观看并传播,助力城市形象塑造;裸眼3D近景小屏广告可优化观感体验,贴合场景并增强参与感。户外广告发展也面临环境限制、视角局限、高成本和内容同质化等问题,可以通过技术创新、规划观看距离和鼓励创新合作来促进其可持续发展。Outdoor advertising is at a critical period of digital transformation,and naked-eye 3D technology injects new vitality into it with its unique visual experience.Long-range large-screen 3D outdoor ads attract audiences to watch and share,enhancing city images.Close-range small-screen 3D outdoor ads optimize viewer experiences,adapt to the environment,and enhance engagement.However,their development faces challenges such as environmental constraints,viewing angle limitations,high costs,and content homogenization.Sustainable development can be promoted through technological innovation,planning viewing distances,and encouraging innovative collaboration.

关 键 词：裸眼3D技术 户外广告 数字化转型 创新 

分 类 号：G63[文化科学—教育学]