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作 者:陈晴 戎阳[1] Chen Qing;Rong Yang(Guizhou Normal University,Guiyang,Guizhou 550025)
机构地区:[1]贵州师范大学,贵州贵阳550025
出 处:《中国商论》2025年第6期60-63,共4页China Journal of Commerce
基 金:贵州省高校人文社会科学研究项目资助“地理标志产品融入贵州旅游产业高质量发展研究”(2024RW134)。
摘 要:贵州地理标志产品在融入旅游产业发展过程中面临专业人才匮乏、品牌影响力不强、基础设施薄弱以及政策扶持和资金投入不足等困境。新质生产力视角下,推动地理标志产品融入贵州旅游产业的高质量发展,应构建地理标志产品专业人才梯队,深化地理标志产品品牌市场认知,加强地理标志产品旅游基础设施建设与配套服务,推动产业融合特别是农文旅深度整合与地理标志产品价值拓展,保障地理标志产品融入旅游产业政策支持与资金投入,为产业融合提供有力支持。The integration of geographical indication products into the development of the tourism industry in Guizhou is faced with the dilemmas of lack of professional talents,weak brand effect,shallow integration of agriculture,culture,and tourism,weak infrastructure,and insufficient policy support and capital investment.Under the perspective of new quality productivity,the integration of GI products into the high-quality development of Guizhou’s tourism industry should create a team of GI product professionals;it should deepen the connotation of GI brands and market recognition;it should strengthen the construction of tourism infrastructure and supporting services for GI products;it should promote the in-depth industries integration,especially the integration of agriculture,culture,and tourism and the expansion of the value of GI products;and it should guarantee the government policies and the investment of GI product tourism funds to provide strong support for the integration of industry.
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