色彩对运动服装性能感知的影响研究  

Research on the Influence of Color on Performance Perception of Sports Clothing

作　　者：张鸣艳[1] 王黎璇 Zhang Mingyan;Wang Lixuan(Suzhou Vocational University School of Art)

机构地区：[1]苏州市职业大学艺术学院

出　　处：《色彩》2025年第1期70-72,共3页Color

基　　金：2023年度江苏省高校哲学社会科学研究一般项目“分形图案在服饰设计中的创新应用研究”(项目编号:2023SJYB1589);江苏省苏州市职业大学研究性课题“休闲运动服饰创新设计”(项目编码:SZDYKC-240806)。

摘　　要：色彩作为重要的设计元素,影响着品牌形象和消费者购买意愿,也对运动员的心理状态和表现产生深远影响。随着健康意识的提升和运动文化的蓬勃发展,运动服装市场不断扩大,消费者对运动服装的需求也日趋多样化,色彩能够通过情感反应和认知联想,影响个体的运动体验和性能感知。理解不同色彩在运动服装中的应用及其对消费者和运动员的影响,成为当代运动服装设计中的主要任务,设计师需要充分考虑色彩的选择与搭配,以提升消费者的心理认同感和产品的市场竞争力。因此,本文将围绕色彩对运动服装性能感知的影响展开探讨,以期为运动服装的设计与营销提供理论支持和实践指导。Color,as an important design element,affects brand image and consumer purchase intention,and also has a profound impact on the psychological state and performance of athletes.With the improvement of health awareness and the vigorous development of sports culture,the sports clothing market continues to expand,and consumers'demand for sports clothing is becoming increasingly diversified.Colors can affect individuals'sports experience and performance perception through emotional reactions and cognitive associations.Understanding the application of different colors in sportswear and their impact on consumers and athletes has become a major task in contemporary sportswear design.Designers need to fully consider the selection and matching of colors to enhance consumers'psychological identification and product market competitiveness.Therefore,this article will explore the impact of color on the perception of performance in sportswear,in order to provide theoretical support and practical guidance for the design and marketing of sportswear.

关 键 词：色彩 运动服装 性能感知 

分 类 号：TS9[轻工技术与工程]