文创产品设计与传统文化元素的融合探索  

Exploration on the Integration of Cultural and Creative Product Design and Traditional Cultural Element

作　　者：程方园 张明[2] CHENG Fangyuan;ZHANG Ming(Changzhou University,Changzhou 213159,Jiangsu,China;Nanjing University of the Arts,Nanjing 210013,Jiangsu,China)

机构地区：[1]常州大学,江苏常州213159 [2]南京艺术学院,江苏南京210013

出　　处：《玩具世界》2025年第1期130-132,共3页Toys World

摘　　要：近年来,随着国家经济的迅猛发展,文创产品日益受到大众的喜爱与推崇。中华民族的传统文化博大精深,拥有数千年的深厚底蕴,将其融入文创产品设计中具有深远意义。基于此,文章探索文创产品设计与传统文化元素的融合价值及策略,以期推动文创产业的繁荣发展和传统文化的传承与创新。In recent years,with the rapid development of the national economy,cultural and creative products have been increasingly loved and respected by the public.The traditional culture of the Chinese nation is extensive and profound,with thousands of years of profound heritage,and it is of far-reaching significance to integrate it into the design of cultural and creative products.Based on this,this paper explores the integration value and strategy of cultural and creative product design and traditional cultural elements,in order to promote the prosperity and development of cultural and creative industry and the inheritance and innovation of traditional culture.

关 键 词：文创产品设计 传统文化元素 融合策略 

分 类 号：TB472[一般工业技术—工业设计]