后传统时代的“新父亲”——数字奶爸的线上情感劳动与父职媒介形象重构  

The“New Father”in the Post-Traditional Era:Digital Dads'Online Emotional Labor and the Reconstruction of Fatherhood Media Image

作　　者：王蕾[1,2] WANG Lei

机构地区：[1]南京大学新闻传播学院 [2]江苏紫金传播智库,江苏南京210023

出　　处：《湖南师范大学社会科学学报》2025年第2期70-77,共8页Journal of Social Science of Hunan Normal University

摘　　要：近年来,数字空间涌现出大量“父亲育儿”的短视频,其博主大多为投身父职实践的普通男性。从情感劳动理论视角,聚焦数字奶爸群体的线上情感劳动和父职媒介形象建构,数字奶爸重构了超越传统“管教型”严厉父职的、后传统时代的关爱型温情“新父亲”形象。其线上情感劳动被平台商业化和异化,但他们仍保留一定的主体性,拥有抵制异化的能力。数字奶爸群体呈现出阶层性,并在数字实践中再构了父职权威。In recent years,short videos featuring fathers engaged in parenting have surged across digital platforms,with most content creators being ordinary men actively involved in fatherhood.From the perspective of emotional labor theory,this study examines the online emotional labor performed by“digital dads”and the media image of fatherhood they construct.Digital dads reshape the post-traditional“new father”image,moving beyond the strict,disciplinary paternal role of the past toward a caring and affectionate fatherhood model.Their online emotional labor is commercialized and alienated by platform mechanisms,yet they retain a degree of subjectivity and resistance to this alienation.Moreover,the digital dad community exhibits class distinctions and,through digital practices,reconstructs paternal authority.

关 键 词：新父亲 数字奶爸 线上情感劳动 父职媒介形象 

分 类 号：G63[文化科学—教育学]