完全理性与有限理性视角下酒店供应链渠道选择及影响因素研究  

A Study on Channel Selection and Influencing Factors of Hotel Supply Chain from the Perspective of Perfect and Limited Rationality

作　　者：王易 WANG Yi(School of Management Engineering,Anhui Vocational College of Water Resources and Hydropower,Hefei 230001,Anhui,China)

机构地区：[1]安徽水利水电职业技术学院管理工程学院,安徽合肥230001

出　　处：《山西师范大学学报(自然科学版)》2025年第1期133-142,共10页Journal of Shanxi Normal University(Natural Science Edition)

基　　金：2022年度安徽省高校科研重点项目“基于AHP-TOPSIS模型的连锁企业供应链管理风险研究——以家电连锁企业为例”(2022AH052283);2022年度安徽省高校科研重点项目“新零售背景下智慧物流发展与供应链协同运作机制研究”(2022AH052282);2023年度安徽省高校科研重点项目“碳中和目标下数智物流创新提质与保障机制研究”(2023AH053024)。

摘　　要：互联网和移动端的迅速发展使得在线旅行社(OTA)成为酒店供应的热门渠道.文章基于酒店的供应渠道选择优化问题构建酒店和OTA企业的博弈模型,基于完全理性假设按照利润最大化目标构建价格博弈模型,基于有限理性假设设计双供应链渠道的演化博弈模型.分别从不同视角探究酒店在各种情景下的渠道选择行为,并分析影响酒店和OTA企业合作关系的关键因素.With the rapid development of the Internet and mobile terminals,online travel agencies(OTAs)have become a popular channel for hotel supply.This paper constructs a game model between hotels and OTA enterprises based on the optimization of hotel supply channel selection,builds a price game model based on the goal of profit maximization under the assumption of complete rationality,and designs an evolutionary game model of dual supply chain channels based on the assumption of limited rationality.Explore the channel selection behavior of hotels under various scenarios from different perspectives,and analyze the key factors affecting the cooperation relationship between hotels and OTA enterprises.

关 键 词：OTA平台 动态博弈 演化博弈 供应渠道 

分 类 号：F274[经济管理—企业管理] F719.2[经济管理—国民经济]