基于数字生态系统的企业跨界服务创新:一项行动研究  

Enterprise Cross-Boundary Service Innovation Based on Digital Ecosystems:An Action Research

作　　者：冉佳森 肖静华[2] RAN Jia-sen;XIAO Jing-hua(School of Management,Guangzhou University,Guangzhou Guangdong 510006,China;School of Business,Sun Yat-sen University,Guangzhou Guangdong 510275,China)

机构地区：[1]广州大学管理学院,广东广州510006 [2]中山大学管理学院,广东广州510275

出　　处：《北京交通大学学报(社会科学版)》2025年第1期75-85,共11页Journal of Beijing Jiaotong University(Social Sciences Edition)

基　　金：国家自然科学基金重点项目“制造企业数字化转型与管理适应性变革研究”(72032009);广东省哲学社会科学规划项目“基于产业链协同创新的链主企业引领破解‘卡脖子’技术的机制及路径研究”(GD24CGL05);广州市哲学社会科学基金“广州推动工业企业‘双跨+跨链联动’数字化转型的机制及路径研究”(2024GZQN79)。

摘　　要：数字技术的应用降低了企业获取外部资源的成本,推动数字生态系统的构建和服务创新。本文基于数字可供性理论和行动者网络理论,通过对综合汽车服务商J公司实施两阶段行动研究,探索企业通过数字生态系统实现跨界服务创新的过程机制。第一阶段是构建数字生态,通过跨平台数据共享可供性和人与数字平台协同的行动网络,形成跨界服务的创新基础;第二阶段是赋能数字服务,通过跨平台资源整合可供性和人与AI协同的行动网络,形成跨界服务的创新应用。行动研究结果表明,行动研究过程框架可以成为指导企业实践的有效工具,促进研究者与实践者之间的沟通,同时,可加深对理论的理解,推进理论发展。实践中,企业应重视数字平台对数据整合的关键作用,认识到构建数字生态系统实现跨界创新是动态过程,关注其为企业协作竞争提供的新模式。The application of digital technology has reduced the cost for enterprises to acquire external re‐sources and propelled the construction of digital ecosystems and service innovation.Based on the digital af‐fordance theory and actor-network theory,this paper conducts a two-phase action research on Company J,an integrated automobile service provider,to explore the process mechanism through which enterprises achieve cross-boundary service innovation via digital ecosystems.In the first phase,the establishment of a digital ecosystem is achieved by leveraging the affordances of cross-platform data sharing and the action network between humans and digital platforms,thereby forming the foundational basis for cross-boundary services innovation.In the second phase,the empowerment of digital services is realized through the affor‐dances of cross-platform resource integration and the action network between humans and artificial intelli‐gence(AI),leading to the innovative applications of cross-boundary services.The findings from the ac‐tion research reveal that the process framework of the action research has become an effective tool for guid‐ing enterprise practices and can promote communication between researchers and practitioners.At the same time,it can deepen the understanding of theories,ensuring that research results can not only guide practices but also advance theoretical development.In practice,enterprises should attach importance to the crucial role of digital platforms in data integration,recognize that building a digital ecosystem to achieve cross-sector innovation is a dynamic process,and pay attention to the new models it provides for enterprise collaboration and competition.

关 键 词：数字生态系统 跨界服务创新 行动者网络 数字可供性 行动研究 

分 类 号：F273.2[经济管理—企业管理]