融入情感反馈转变和交互演化的社交用户动态影响力研究  

Research on the Dynamic Influence of Social Users Incorporated with Emotional Feedback Transformation and Interactive Evolution

作　　者：吴树芳[1] 王宏彬 朱杰[2] Wu Shufang;Wang Hongbin;Zhu Jie(School of Management,Hebei University,Hebei Baoding 071000;College of Mathematics and Information Science,Hebei University,Hebei Baoding 071000)

机构地区：[1]河北大学管理学院,河北保定071000 [2]河北大学数学与信息科学学院,河北保定071000

出　　处：《情报理论与实践》2025年第4期135-142,162,共9页Information Studies:Theory & Application

基　　金：河北省教育厅人文社会科学研究重大课题攻关项目“基于大数据的河北省网络治理机制研究”的成果,项目编号:ZD202102。

摘　　要：[目的/意义]在社交网络中,高影响力用户的有效识别,对网络舆情管控、网络生态治理等具有重要的现实意义。针对已有社交用户影响力计算忽略了用户情感反馈转变和交互演化的问题,文章提出一种新的社交用户影响力度量方法。[方法/过程]首先,基于统计分析检验了情感反馈转变和交互演化对用户影响力的影响;其次,从时间维度上分析用户的情感反馈,根据反馈倾向和转变速率对情感反馈值进行修订;然后,根据不同时间窗口网络结构之间的联系以及时间推移,提出基于“奖惩—衰减”的交互演化度量方法;最后,将情感反馈转变和交互演化融入用户的影响力计算中,实现对社交用户影响力的动态度量。[结果/结论]实验结果表明,与已有社交用户影响力度量方法相比,新方法在准确率、召回率、F1值上均有一定提升。[Purpose/significance]In social networks,the effective identification of high-influence users is of great practical significance for network public opinion control and network ecological governance.Aiming at the problem that the existing social user influence calculation ignores users’emotional feedback transformation and interactive evolution,a new social user influence measurement method is proposed.[Method/process]Firstly,based on statistical analysis,the influence of emotional feedback transformation and interactive evolution on user influence is examined.Secondly,the emotional feedback of users is analyzed from the time dimension,and the emotional feedback value is revised according to the feedback tendency and transformation rate.Then,according to the connection between the network structure of different time windows and the passage of time,the interactive evolution measurement method based on“reward and punishment-decay”is proposed.Finally,this paper integrates the emotional feedback transformation and interactive evolution into the computation of user influence,thereby enabling a dynamic assessment of social user influence.[Result/conclusion]The experimental results show that compared with the existing social user influence measurement methods,the new method has certain improvements in the precision,recall and F1 value.

关 键 词：社交用户 动态影响力 情感反馈转变 交互演化 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]