数字游戏赋能中华优秀传统文化“两创”的实践探索——以《黑神话:悟空》为例  

Empowering traditional Chinese culture through digital games:A practical exploration of creative transformation and innovative development—Taking Black Myth:Wukong as an example

作　　者：李轩 LI Xuan(School of Art,Zhejiang Normal University,Jinhua 321000,China)

机构地区：[1]浙江师范大学艺术学院,浙江金华321000

出　　处：《重庆邮电大学学报(社会科学版)》2025年第2期143-154,共12页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：教育部人文社会科学研究青年基金项目:数智时代中华乐舞的影像再媒介化及传播研究(24YJC760098)。

摘　　要：作为国内第一款3A游戏,2024年8月上线的《黑神话:悟空》在海内外引发了广泛关注与热烈反响。它的出现,填补了长期以来国产游戏在高品质单机游戏领域的创作空白,也再度证明了数字游戏可以成为文化载体,对内凝聚文化认同、增强文化自信,对外展示文化魅力、促进文化交流。在“数字游戏如何转化中华优秀传统文化并实现路径创新”这一问题上,该款游戏通过内容设计传承文化基因、游戏机制彰显文化底蕴、全球发行展示文化魅力的方式给出了回答。在内容设计方面,《黑神话:悟空》主要通过对中国文化经典的游戏化转置、对东方美学精神的艺术性植入以及对民族文化记忆的交互式唤醒,实现了对传统文化的创造性转化;在游戏机制方面,该款游戏则经由对战斗机制的本土化打造、对角色成长机制的贴近性呈现以及对探索交互机制的互文式演绎,形成了对传统文化的创新性发展;在国际传播方面,通过对游戏内容的精心译制,该款游戏向全球玩家再度展现了东方文化之美,同时也向世界彰显出中国数字游戏的创新能力和巨大的市场潜力。基于此,对其相关经验进行总结和借鉴,或有助于更多优秀国产数字游戏产品的制作和推广,也有助于中国数字游戏更好地“走出去”。As the first domestic 3A game,the recently launched Black Myth:Wukong has attracted widespread attention and enthusiastic reactions both domestically and internationally.Its emergence fills the long-standing gap in the creation of high-quality single-player games within the domestic game industry and further proves that digital games can serve as cultural carriers.They can foster cultural identity and enhance cultural confidence internally,while externally showcasing cultural charm and promoting cultural exchange.In response to the question,“How can digital games transform traditional Chinese culture and achieve innovative pathways?”this game offers an answer through its content design,gameplay mechanics,and global distribution.In terms of content design,Black Myth:Wukong creatively transforms traditional culture by gamifying classic Chinese cultural texts,artistically embedding the spirit of Eastern aesthetics,and interactively awakening collective national cultural memories.Regarding gameplay mechanics,the game innovates through localized combat mechanics,relatable character growth systems,and intertextual exploration and interaction mechanisms,all of which contribute to the innovative development of traditional culture.Lastly,in international dissemination,through careful translation and adaptation of the game’s content,the game not only showcases the beauty of Eastern culture to global players but also highlights China’s digital gaming innovation and immense market potential.Based on this,summarizing and drawing lessons from its experience may help in the production and promotion of more outstanding domestic digital games and aid in better positioning Chinese digital games to go global.

关 键 词：《黑神话:悟空》 数字游戏 中华优秀传统文化 创造性转化 创新性发展 

分 类 号：J904[艺术—电影电视艺术]