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作 者:郭芙蓉[1] 童燕 GUO Fu-rong;TONG Yan(Hefei University of Technology,Hefei 230601,China)
机构地区:[1]合肥工业大学马克思主义学院,合肥230601
出 处:《山东工商学院学报》2025年第2期74-82,共9页Journal of Shandong Technology and Business University
基 金:教育部人文社会科学研究一般项目“数字时代网络圈群的思想政治教育话语传播研究”(23YJA710008)。
摘 要:随着数字化、网络化、媒介化社会的发展,突发事件引发的群体性情绪问题凸显,纾解不力可能导致严重社会危机。在社会燃烧理论的框架下,网络群体性情绪由社会矛盾作为燃烧物,网络传播技术助燃,临时社群共情点火来生成。在突发事件舆情传播中,网络群体性情绪呈现出极端化、交叉感染状、多阶段性以及多样态性的特征。政府应完善信息管理机制,正确疏导情绪型舆论。媒体积极履行社会责任,全面提升自身公信力。公众自觉培育媒介素养,增强情绪管理能力。三者协同发力,做好突发事件中群体性情绪纾解引导,打造清朗网络舆论环境。With the development of digital,networked and media society,mass emotional problems caused by emergencies have become prominent,and inadequate mitigation may lead to serious social crises.Under the framework of social combustion theory,network mass emotions are generated through social conflict as the burning substance,online communication technology as the fuel,and empathic interactions in temporary communities as the“ignition temperature.”In the communication of public opinion in emergencies,the network mass emotions show the characteristics of extreme,cross-infection,multi-stage and diverse.The government should improve its information management mechanism and correctly channel emotional public opinion.The media should actively fulfill their social responsibilities and enhance their credibility.The public should consciously cultivate media literacy and enhance their emotional management skills.The three should work together to relieve and guide group emotions during emergencies and create a clear online public opinion environment.
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