大数据时代红色文化数字化建设:必然、实然和应然  

The Digital Construction of Red Culture in the Era of Big Data:Necessity,Reality,and Ideality

作　　者：邹晓芟 张晓敏 ZOU Xiaoshan;ZHANG Xiaomin(School of Marxism,Fujian Agriculture and Forestry University,Fuzhou 350000,China;School of Marxism,Sanming university,Sanming 365004,China)

机构地区：[1]福建农林大学马克思主义学院,福建福州350000 [2]三明学院马克思主义学院,福建三明365004

出　　处：《三明学院学报》2025年第1期15-21,共7页Journal of Sanming University

基　　金：国家社会科学基金项目(21BKS099)。

摘　　要：随着数字技术的更新迭代,文化数字化已成为国家战略,红色文化作为中华民族的精神瑰宝,将数字技术融入红色文化促进其数字化变革是时代发展的必然要求。数字技术赋能红色文化保护、传播与创新,有力提升教育效能,推动产业提质升级,为文化传承注入了新的发展动能。红色文化数字化亦面临信息茧房、意识形态安全隐患及专业人才匮乏等挑战。基于此,应加强政策扶持、深化技术创新、优化传播路径并完善人才培养机制,以实现红色文化数字化的高质量发展,推动其在新时代焕发持久生机。With the update and iteration of digital technology,cultural digitization has become a national strategy.Red culture is the spiritual treasure of the Chinese nation.It is an inevitable requirement of the development of the times to integrate digital technology into red culture to promote its digital transformation.Digital technology empowers the protection,dissemina-tion and innovation of red culture,effectively improving the efficiency of education,promoting the upgrading of industry,and injecting new development momentum into cultural inheritance.The digitization of red culture also faces challenges such as information cocoons,ideological security risks,and a shortage of professionals.Based on this,it is proposed to strengthen poli-cy support,deepen technological innovation,optimize the communication path and improve the talent training mechanism,so as to realize the high-quality development of red culture digitization and promote its lasting vitality in the new era.

关 键 词：红色文化 文化数字化 数字技术 

分 类 号：G122[文化科学]