基于TPB理论农村老年人智慧养老服务购买意愿的研究——以鄂尔多斯市乡镇为例  

Research on the Purchase Intention of Smart Elderly Care Services for Elderly in Rural Areas Based on TPB Theory:Taking Townships in Ordos City as an Example

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作  者:梁忆博 吕芳 LIANG Yibo;LYU Fang(Inner Mongolia Medical University,School of Health Management,Hohhot City,Inner Mongolia Autonomous Region,China 010110)

机构地区:[1]内蒙古医科大学卫生管理学院,内蒙古呼和浩特010110

出  处:《卫生职业教育》2025年第8期145-148,共4页HEALTH VOCATIONAL EDUCATION

摘  要:目的探讨基于TPB理论调查农村老年人对智慧养老服务的态度、主观规范和知觉行为控制等变量对购买意愿的影响。方法采用问卷调查法,以鄂尔多斯市农村老年群体为调查对象,共收集了有效问卷220份。结果通过问卷数据分析,发现3个变量对购买意愿均有正向显著影响。其中,行为态度对购买意愿的影响最为显著,其次是知觉行为控制,主观规范的影响相对较小。结论提出加强监督与评估、加强宣传推广、优化优惠政策、简化服务设备操作等政策建议,以促进农村智慧养老服务的发展。Objective To explore the influence of the attitude,subjective norms and perceived behavioral command of the elderly in rural areas on their purchase intention based on the TPB theory.Methods A questionnaire survey was conducted on the elderly population in rural areas of Ordos City,and a total of 220 valid questionnaires were collected.Results Through the analysis of the questionnaire data,we found that three variables had a positive and significant impact on purchase intention.Among them,behavioral attitude has the most significant impact on purchase intention,followed by perceived behavioral command,and the impact of subjective norms is relatively small.Conclusion To promote the development of smart elderly care services in rural areas,we put forward policy advice such as strengthening supervision and evaluation,strengthening publicity and promotion,optimizing preferential policies,and simplifying the operation of service device.

关 键 词:智慧养老服务 购买意愿 TPB理论 农村 

分 类 号:C913.6[经济管理]

 

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