用户创业者的身份演化过程--基于身份建构视角的多案例研究  

Research on the Evolution Process of User Entrepreneurs’Identity——A Multi-case Study Based on the Perspective of Identity Construction

作　　者：尹苗苗[1] 冯心莹 刘鑫怡 Yin Miaomiao;Feng Xinying;Liu Xinyi(School of Business and Management,Jilin University;School of Business and Management,Jiaxing Nanhu University)

机构地区：[1]吉林大学商学与管理学院 [2]嘉兴南湖学院商贸管理学院

出　　处：《南开管理评论》2025年第3期161-172,184,共13页Nankai Business Review

基　　金：国家自然科学基金项目(72372052);国家自然科学基金项目重大项目课题一(72091315);嘉兴南湖学院校级科研项目(62304YW)资助。

摘　　要：用户创业是发挥普通民众主观能动性、助推共同富裕目标实现的重要实践活动。然而,现有研究多停留于描述用户创业现象,对用户创业者的身份形成关注不足。据此,本文基于身份建构视角,采用多案例研究方法解构了用户创业者的身份演化过程。研究发现,用户创业者的身份演化具有独特性,其前因往往是为了满足自身需求且需要拥有产品使用知识,身份演化活动呈现动态调整和多主体参与特征,身份演化结果表现为获得了成就感和使用价值。进一步,本文识别出用户创业者阶段身份的生成遵循“情境认知—知识共创—身份生成”逻辑机制。在此基础上,本文构建了用户创业者的身份演化过程模型,揭示了其从普通用户演化为领先用户,再到用户创新者,最后演化为用户创业者的完整过程。本文不仅丰富了创业者身份建构理论和用户创业相关研究,还为鼓励用户积极开展创新创业活动,助力共同富裕战略目标的实现提供了重要实践启示。User entrepreneurship is an important practice to give full play to the subjective initiative of ordinary people,promote high-quality economic development,and promote the realization of common prosperity.It means that the people have increasingly stepped onto the stage of The Times and have the opportunity and ability to achieve common prosperity through independent innovation and entrepreneurship.At the same time,advances in digital technology have enabled users to collaborate with other community users to develop entrepreneurial opportunities and resources through online communities.At present,user entrepreneurship in sports,scientific instruments,professional software and other industries have played an important role in greatly enhancing the vitality of the economic market,so it has attracted extensive attention from the academic community.However,it is found that scholars’research on the formation process of user entrepreneur identity is still relatively weak,which hinders the in-depth understanding of user entrepreneurship.Therefore,this study is committed to exploring the evolution process of user entrepreneurs’identities,in order to enrich the research on user entrepreneurship and provide practical guidance for users to carry out innovation and entrepreneurship activities.Based on the perspective of identity construction,this study adopts the multi-case study method to deconstruct the identity evolution process of user entrepreneurs.Based on the literature review and the practical activities of the founders of the case companies,this study regards the unmet demand-driven innovation,the formation of entrepreneurial intention and the implementation of entrepreneurial behavior as the three key nodes of the identity evolution of user entrepreneurs,and combs the identity evolution activities of user entrepreneurs in stages.This study mainly draws the following conclusions.First,user entrepreneurs have their uniqueness in three aspects:antecedents of identity evolution,activities of identity evolution and r

关 键 词：用户创业者 身份演化 身份建构 知识共创 

分 类 号：F279.2[经济管理—企业管理]