情感消费主义陷阱:批判视角与突围路径  

The Trap of Emotional Consumerism:the Critical Perspectives and the Way Out

作　　者：左路平 朱亮 ZUO Luping;ZHU Liang(School of Marxism,Anhui University,Hefei Anhui,230601,China)

机构地区：[1]安徽大学马克思主义学院,安徽合肥230601

出　　处：《西南石油大学学报(社会科学版)》2025年第2期118-128,共11页Journal of Southwest Petroleum University(Social Sciences Edition)

基　　金：安徽省哲学社会科学规划青年项目“新时代主流意识形态情感认同研究”(AHSKQ2023D065)。

摘　　要：情感消费主义是伴随资本增殖的需求而生成的,资本逻辑实现了对情感的规训和操纵,进而推动了资本情感化和情感资本化的双重发展,本质上是资本主导下消费主义侵入情感领域的新形式。情感消费主义是指在消费行为中,情感需求成为主要驱动力,消费对象由物质商品转向情感商品,具体表现样态包括情感的商品化、符号化、资本化和消费化。情感为资本所辖制,成为资本增殖的新形式,必然带来情感异化、消费异化和劳动异化等三重危害,导致人们在追求情感满足的过程中陷入消费主义陷阱,忽略了情感的本质和真正价值。因此,必须依靠个人、社会和政府的协同努力,从观念转变、教育引导和政府管控等多个角度出发破解情感消费主义背后的资本逻辑,消解情感消费主义带来的三重异化困境,促进情感消费的理性化。Emotional consumerism is a product of the needs of capital proliferation,and is a new form of consumerism invading the emotional field under the leadership of capital when Capital logic has realized discipline and manipulation of emotions,and promotes the development of capital emotionalization and emotional capitalization.Emotional consumerism means that with emotional needs becoming the main driving force in consumption behavior,the material goods of consumption objects turns into emotional goods.The specific manifestations include the commercialization,symbolization,capitalization and consumerization of emotions.Emotions are governed by capital and become a new form of capital proliferation,which will inevitably bring triple harms of emotional alienation,consumption alienation and labor alienation.This leads people to fall into the trap of consumerism in the process of pursuing emotional satisfaction,ignoring the essence and true value of emotions.Therefore,individuals,society and the government must exert concerted efforts to decipher the capital logic behind emotional consumerism from the perspectives of concept change,education guidance and government control,so as to resolve the dilemma of the triple alienation brought about by emotional consumerism and promote the rationalization of emotional consumption.

关 键 词：情感消费 情感商品化 情感资本化 异化 资本逻辑 

分 类 号：F713.55[经济管理—市场营销]