《平凡的世界》动态交互传播机制研究  

Research on the Dynamic Interactive Communication Mechanism of The Ordinary World

作　　者：甄东霞[1] ZHEN Dong-xia(School of Literature and Journalism Communication,Yan’an University,Yan’an 716000,Shaanxi)

机构地区：[1]延安大学文学与新闻传播学院,陕西延安716000

出　　处：《延安大学学报(社会科学版)》2025年第2期94-99,共6页Journal of Yan'an University (Social Sciences Edition)

基　　金：延安大学教学改革研究项目“分类推进课程思政建设研究与实践——以新闻传播史类课程为例”(YDJG23-01)。

摘　　要：随着媒介技术的革新,《平凡的世界》的传播也跨越时代。小说分部发表传播,形成受众期待;受众对《平凡的世界》给予持续关注,形成传播“回流”;新媒体进入文学传播渠道,《平凡的世界》的传播更广泛、更便捷。其中自我传播是文学传播的发力点,《平凡的世界》受众角色转换、交融。组织传播、群体传播、大众传播形成动态交互传播机制。《平凡的世界》的传播模式既有人际传播的讲和说,也有以印刷物为主的大众传播,以文字、绘画为介质,传播的途径从出版发行到借阅、传抄、传看。传播者以小说文本为信息源,通过把关、解读,进行编码。虽然路遥作品《平凡的世界》的受众群体成长的时代背景不同,但传播者与受众都有着共同的信息符号认知。With the innovation of media technology,the spread of The Ordinary World has spanned the times.The publication and dissemination of the novel in different sections formed the expectation of the audience,which paid continuous attention to The Ordinary World and formed the“Backflow”of the communication,and the new media entered the communication channels of literature,making the dissemination of The Ordinary World more extensive and convenient.Among them,self-communication is the driving force of literary communication,and The Ordinary World audience’s roles change and blend.Organizational Communication,group communication and mass communication form a dynamic interactive communication mechanism.The mode of communication of The Ordinary World includes interpersonal communication and mass communication,mainly in the form of writing and painting.The means of communication range from publishing to borrowing,copying and reading.The communicator takes the novel text as the information source,and encodes the novel through checking,interpreting and decoding.Although the audience groups of Lu Yao’s novel The Ordinary World grow up in different times,the communicator and the audience all have the same information symbol cognition.

关 键 词：《平凡的世界》 传播纪实 传播特点 传播机制 跨文化传播 

分 类 号：I254.21[文学—中国文学]