P2P2B模式下工业互联网平台的云服务投入策略  

Cloud service investment strategy of IIoT platform under P2P2B model

作　　者：曹裕[1] 金敏杰 CAO Yu;JIN Min-jie(Business School,Central South University,Changsha 410083,China)

机构地区：[1]中南大学商学院,长沙410083

出　　处：《控制与决策》2025年第3期843-852,共10页Control and Decision

基　　金：国家自然科学基金项目(72272153);湖南省社会科学基金年度项目(23YBA021);湘江青年社科人才项目;中南大学高端智库项目(2022znzk11).

摘　　要：P2P2B模式下云服务投入是工业互联网(industrial internet of things,IIoT)平台的关键战略决策之一.构建由IIoT平台、龙头企业、潜在客户构成的演化博弈模型,研究IIoT平台在公有云研发投入和私有云研发投入中的策略选择,及其与龙头企业的生态合作问题.结果表明:虽然公有云存在数据泄露隐患,但较高的规模收益仍会吸引IIoT平台投入公有云研发,而平台搭建期内龙头企业的高合作意愿会促使平台投入私有云,随着龙头企业合作研发的比例增加,平台又将改变其投入策略.驱动龙头企业合作的因素可以是成本收益、技术提升等直接因素,也可以是规模收益、数据泄露概率等间接因素.最后,基于平台生命周期探讨了初创期、平台搭建期与生态系统期IIoT平台的系统稳定策略,并得到相应的管理启示.Cloud service investment in P2P2B mode is one of the key strategic decisions of industrial internet of things(IIoT)platforms.An evolutionary game model consisting of IIoT platforms,leading enterprises,and potential customers is constructed to study the strategic choices of IIoT platforms in public cloud R&D investment,private cloud R&D investment and their ecological co-operation with leading enterprises.The results show that although the public cloud has data leakage potential,the higher returns to scale will still attract IIoT platforms to invest in public cloud R&D,while the high willingness to cooperate with leading enterprises during the platform construction period will prompt platforms to invest in private cloud,but as the proportion of collaborative R&D with leading enterprises increases,the platforms will change their investment strategies.The factors driving the cooperation of leading enterprises can be direct factors such as cost benefits and technology enhancement,as well as indirect factors such as scale benefits and data leakage probability.Finally,the system stabilisation strategies of IIoT platforms in the start-up,platform building and ecosystem phases are explored based on the platform life cycle,and corresponding management insights are obtained.

关 键 词：工业互联网平台 P2P2B模式 云服务业务 公有云租赁 私有云部署 平台生命周期 

分 类 号：F272[经济管理—企业管理]