数字游戏赋能中华文化国际传播:媒介逻辑、话语建构与实践路径  

Digital Games Empower International Communication of Chinese Culture:Media Logic,Discourse Construction,and Practical Approaches

作　　者：邓祯 DENG Zhen(School of Literature and Journalism and Communication,Changsha University of Science and Technology,Changsha 410006,China)

机构地区：[1]长沙理工大学文学与新闻传播学院,湖南长沙410006

出　　处：《编辑之友》2025年第3期29-34,共6页Editorial Friend

基　　金：国家社会科学基金青年项目“二次元媒介场域下我国优秀军事文化传播研究”(22CXW023);2024年湖南省社会科学基金湖湘文化青年传承学者培育重大项目“湖湘文化对外传播研究”(24ZDAQ010)。

摘　　要：数字游戏作为一种具有异域亲缘性的消费媒介和跨文化的情动媒介,成为中华文化国际传播的重要载体。数字游戏对中华文化国际传播进行了多模态、互动式、跨媒介话语的构建:一是征用多模态符号,增强中华文化的沉浸式体验;二是联结跨文化玩家,促进中华文化的国际互动交流;三是运用跨媒介联动,形成中华文化国际传播矩阵。从“数字游戏出海”到“文化出海”的蜕变并非一蹴而就,需要活用中华文化资源,打造高质量数字游戏产品,树立跨媒介传播的战略意识,构建多元化的国际传播策略,加强数字游戏技术的创新应用,为中华文化国际传播提供稳固的技术支撑。Digital games,as both consumption medium and intercultural medium with exotic and emotional affinity,have become an important carrier for the international dissemination of Chinese culture.Digital games have constructed multi-modal,interactive discourse and cross-media discourse for the international dissemination of Chinese culture:firstly,they have appropriated multi-modal symbols to enhance the immersive experience of Chinese culture;secondly,they have connected cross-cultural players to promote international interactive exchanges of Chinese culture;and thirdly,they have used cross-media linkage to form a matrix for the international dissemination of Chinese culture.The transformation from"digital games going abroad"to"culture going abroad"is not an overnight process.It requires the active use of Chinese cultural resources,the creation of high-quality digital game products,the establishment of cross-media communication strategies,the formulation of diversified international communication strategies,the strengthening of innovative applications of digital game technology,and the provision of stable technical support for the international dissemination of Chinese culture.

关 键 词：数字游戏 国际传播 媒介逻辑 中华文化 

分 类 号：G206[文化科学—传播学]