大学生兼职平台优化策略研究  

Optimization Strategies for University Student Part-Time Job Platforms

作　　者：张姝敏 王金月 李乐 马巧 杨慧玉 张羽彤 高丁莉[1] Shumin ZHANG;Jinyue WANG;Le LI;Qiao MA;Huiyu YANG;Yutong ZHANG;Dingli GAO(Chengdu Normal University)

机构地区：[1]成都师范学院

出　　处：《产教融合研究》2025年第3期81-90,共10页

基　　金：大学生创新创业训练计划国家级一般项目:萝卜兼职——基于大数据分析大学生兼职移动众包平台(编号:202414389055)。

摘　　要：在数字经济与平台经济快速发展的背景下,大学生兼职平台逐渐成为高校学生获取实践经验与灵活就业的重要通道。本文以某A兼职平台为研究对象,系统梳理其运营机制与业务流程,结合用户画像与马斯洛需求层次理论,构建“平台功能—用户需求—服务匹配”三元分析框架,揭示平台在岗位质量、信用机制、服务体验、合规运营等方面的结构性问题。通过实证调研与数据分析,本文提出了平台分层岗位供给、成长履历系统构建、信用机制优化、多元盈利模式拓展与治理能力提升等策略建议。研究旨在为大学生兼职平台实现从“任务撮合”向“职业发展赋能”的跃迁提供理论支撑与实践路径,也为平台型就业治理机制优化提供经验借鉴。With the rapid advancement of the digital economy and platform-based employment,university student part-time job platforms have become essential channels for flexible employment and practical experience.This paper takes Platform A as a case study and systematically analyzes its operational model and service mechanisms.Using user profiling and Maslow’s hierarchy of needs,the study constructs a triadic analytical framework of“platform function—user need—service matching.”It identifies key structural issues,including inconsistent job information,weak trust mechanisms,limited service stratification,and insufficient compliance.Based on empirical data,the study proposes strategic recommendations such as layered job supply systems,growth tracking archives,credit evaluation optimization,diversified revenue models,and enhanced platform governance.This research aims to guide the transformation of student job platforms from task matching to career enablement and contributes to the theoretical and practical discourse on platform-based employment systems.

关 键 词：大学生兼职平台 平台经济 用户需求 服务匹配 运营优化 

分 类 号：G647[文化科学—高等教育学] G64[文化科学—教育学]