互补性新能源汽车供应链续航努力与定价联合决策研究  

Research on Joint Decision Making of Endurance Effort and Pricing in Complementary NEV Supply Chain

作　　者：戴道明[1] 刘飞扬 DAI Daoming;LIU Feiyang(School of Management Science and Engineering,Anhui University of Finance and Economics,Bengbu Anhui 233000,China)

机构地区：[1]安徽财经大学管理科学与工程学院,安徽蚌埠233000

出　　处：《湖南工业大学学报》2025年第4期66-73,共8页Journal of Hunan University of Technology

基　　金：安徽省高校自然科学基金资助重大项目(2023AH040045)。

摘　　要：以两互补性制造商与单零售商组成的二级供应链为对象,研究了新能源汽车供应链续航努力与定价的联合决策问题。首先,建立不考虑持股策略情形下的新能源汽车供应链续航努力与定价的Stackelberg博弈模型;其次,引入持股策略,将模型拓展到新能源汽车制造商持有充电桩制造商股份的情形;然后,比较两种模型的均衡解和最优利润;最后,通过数值分析验证理论结果。研究结果表明:消费者续航关切度与最优定价、续航努力水平、需求量和利润正相关;随着产品互补程度的增加,最优定价、需求量、两制造商利润及供应链整体利润均随之增加,而零售商最优利润随之减少;持股策略下新能源汽车制造商和充电桩制造商的最优需求量及利润更高,持股比例与供应链成员最优利润正相关,购股费用与充电桩制造商利润成正比;政府制定较高的新能源汽车积分核算系数,可以提高新能源汽车和充电桩的最优需求量,从而促进新能源汽车产业的发展。With a secondary supply chain,which consists of two complementary manufacturers and a single retailer,as the research target,a study has been conducted on the joint decision-making of endurance effort and pricing in the supply chain of new energy vehicles.Firstly,a Stackelberg game model is established for the endurance effort and pricing of the new energy vehicle supply chain without shareholding strategies taken into consideration.Secondly,with a shareholding strategy introduced,the model is extended to the situation where new energy vehicle manufacturers hold shares in charging pile manufacturers.Thirdly,a comparison is made between the equilibrium solutions and optimal profits of the two models.Finally,the theoretical results are validated based on numerical analysis.The research results indicate that consumer concerns about battery life are positively correlated with optimal pricing,battery endurance effort level,demand,and profit.The optimal pricing,demand,profits of both manufacturers,and overall supply chain profits all increase with an increase of the degree of product complementarity.Under the shareholding strategy,the optimal demand and profit of new energy vehicle manufacturers and charging pile manufacturers tend to be higher,with the shareholding ratio positively correlated with the optimal profit of supply chain members,while the cost of purchasing shares is directly proportional to the profit of charging pile manufacturers.An establishment of a higher credit calculation coefficient for new energy vehicles by the government can increase the optimal demand for new energy vehicles and charging stations,thus promoting the development of the new energy vehicle industry.

关 键 词：供应链 互补性新能源汽车 持股策略 续航努力 定价 

分 类 号：F274[经济管理—企业管理]