跨文化传播视域下中华文化国际感召力提升研究——以海外社交平台的运用为例  

Enhancing the International Appeal of Chinese Culture from the Perspective of Cross-Cultural Communication——A Case Study of the Application of Overseas Social Platforms

作　　者：姜培培 Jiang Peipei(School of Foreign Languages,West Anhui University,Lu’an 237012,China)

机构地区：[1]皖西学院外国语学院,安徽六安237012

出　　处：《黑河学院学报》2025年第3期146-148,152,共4页Journal of Heihe University

基　　金：安徽省哲学社会科学规划课题“新时代背景下新词英译与文化传播策略探究”(AHSKY2021D164)。

摘　　要：中华文化走向世界,运用海外社交平台来提升中华文化的国际感召力是切实可行的选择,既能有效地提升当代中国的文化软实力,又能扩大中国的国际话语权,更能有效地维护中国的文化安全。在运用海外社交平台提升中华文化国际感召力方面,要积极发挥参与主体的主动性,对影响感召力提升的因素进行充分考虑,在策略方面要从持续输出优质文化内容、打造优秀译介传播队伍、营造良好文化输出环境、扩大友好国际朋友圈四个方面做出努力。To meet the urgent need for the international communication of Chinese culture,it is a feasible choice to apply overseas social platforms to enhance the international appeal of Chinese culture.This approach can effectively enhance China’s cultural soft power,expand China’s international discourse rights,and protect effectively China’s cultural security.In terms of using overseas social platforms to enhance the international appeal of Chinese culture,great efforts should be made in the following areas:actively leveraging the initiative of participants,fully considering the factors that affect the enhancement of appeal,strategically focusing on four aspects:continuously outputting high-quality cultural content,building an excellent translation and communication team,creating a favorable cultural export environment,and expanding the circle of friendly international friends.

关 键 词：跨文化传播 中华文化国际化 国际感召力 提升策略 

分 类 号：G206[文化科学—传播学]