乡村振兴背景下贵州民族文化与体育旅游产业融合发展研究  

Research on the Integrated Development of Ethnic Culture and Sports Tourism Industry in Guizhou Under the Background of Rural Revitalization

作　　者：尤亚刚 李亚丽 YOU Yagang;LI Yai(Guizhou Communications Polytechnic University,Guiyang,Guizhou Province,550008 China;Guizhou Police College,Guiyang,Guizhou Province,550005 China)

机构地区：[1]贵州交通职业大学,贵州贵阳550008 [2]贵州警察学院,贵州贵阳550005

出　　处：《当代体育科技》2025年第8期84-87,共4页Contemporary Sports Technology

摘　　要：在乡村振兴战略背景下,该文深入研究了贵州民族文化与体育旅游产业融合发展的实践现状。首先介绍了贵州的区域背景,包括其地理位置、地貌气候、经济发展等方面。其次,阐述了贵州丰富的自然景观资源,如双河溶洞、湄潭永兴茶海等,以及丰富的民族文化资源,如苗绣、布依戏等,并指出了国家和地方政策对民族文化与体育旅游产业融合的有力支持。此外,分析了贵州文化与体育旅游发展的实践现状,包括以下几个方面:通过多维度主题构建促进融合,助力乡村产业结构升级;以文化体育为核心,聚集多景点联动,发挥乡村旅游的协调辐射作用;贵州旅游经济带动乡村旅游品牌口碑的传播力。同时,指出了贵州乡村旅游发展存在的不足,如发展模式缺失、主题单一与概念混乱、服务质量与环境卫生问题突出等。最后,提出了推动贵州乡村文化与体育旅游融合发展路径的对策,包括加强规划与创新体制机制、培育壮大产业集群与提升服务质量、强化政府主导与文化旅游建设等。总之,贵州民族文化与体育旅游产业的融合发展具有巨大潜力和广阔前景,为乡村振兴注入了强大动力。Under the background of Rural Revitalization strategy,this paper delves into the practical status of the integrated development of ethnic culture and sports tourism industry in Guizhou.Firstly,the regional background of Guizhou is introduced,including its geographical location,geomorphology,climate and economic development.Secondly,the abundant natural landscape resources of Guizhou are elaborated,such as Shuanghe Karst Cave,Meitan Yongxing Tea Sea,etc.,as well as its rich ethnic cultural resources,such as Miao embroidery,Buyi drama;At the same time,it pointed out the strong support of national and local policies for the integration of ethnic culture and sports tourism industry.In addition,it analyzes the practical status of the development of culture and sports tourism in Guizhou,including the following aspects:Construct multi-dimensional theme to promote the integration and assist in the upgrading of rural industrial structure;Take cultural and sports as the core to bring together multiple scenic spots to play a coordinated and radiating role in rural tourism;Guizhou tourism economy drives the word-of-mouth communication of rural tourism brands.At the same time,it points out the shortcomings of rural tourism development in Guizhou,such as lack of development model,single theme and confused concept,prominent issues of service quality and environmental sanitation.Finally,the paper puts forward the countermeasures to promote the integrated development of rural culture and sports tourism in Guizhou,including strengthening the planning and innovation of institutional mechanisms,cultivating and expanding industrial clusters and improving service quality,and strengthening government leadership and cultural tourism construction.In short,the integrated development of Guizhou's ethnic culture and sports tourism industry has great potential and broad prospects,which will inject strong impetus into rural revitalization.

关 键 词：乡村振兴 民族文化 体育旅游 融合发展 

分 类 号：G812.7[文化科学—体育学]