文化全球化背景下体育传播的效能建构分析——以杭州亚运会为例  

Analysis of the Efficiency Construction of Sports Communication in the Context of Cultural Globalization——Taking the Hangzhou Asian Games as an Example

作　　者：刘晨星 LIU Chenxing(School of Physical Education,Shanghai Normal University,Shanghai,200234 China)

机构地区：[1]上海师范大学体育学院,上海200234

出　　处：《当代体育科技》2025年第8期158-162,共5页Contemporary Sports Technology

摘　　要：该文采用了文献综述与实证研究相结合的方法,通过对杭州亚运会案例的分析,从体育传播的视角探讨了体育传播与文化交融的关系,挖掘了其背后的价值及未来的发展趋势,旨在融入文化全球化的浪潮中,能够有针对性地应对机遇和挑战。体育传播的效能体现在:跨越语言和文化的障碍,促进多元文化的融合与发展,增强文化话语权。面临的挑战包括:文化霸权主义、人的主体性地位削弱、传播过程中商业化倾向过重,以及传播信息失真问题。对策建议如下:结合自身文化特点,彰显大国文化自信;重新审视伦理平衡关系,把控科技使用的边界;健全相关法律法规,丰富传播内容形式;加强政府监管,增加透明度和问责制,避免过度商业化带来的负面影响。By adopting a combination of methods of literature review and empirical research,through the analysis of the Hangzhou Asian games case,this article explores the relationship between sports communication and cultural integration from the perspective of sports communication.It aims to integrate into the tide of cultural globalization and respond to the opportunities and challenges in a targeted manner.The efficiency of sports communication lies in:overcoming language and cultural barriers,promoting the integration and development of diverse cultures,and improving the cultural discourse power.The challenges faced include:Cultural hegemonism,the decline of human subjectivity,the excessive tendency of commercialization in communication,and the distortion of transmission information.Suggestions for countermeasures are as follows:Combine with our own cultural characteristics,show the cultural confidence as a big country;Re-examine the ethical balance,control the boundary of technological use;Establish relevant laws and regulations,enrich the form of communication contents;Strengthen government supervision,increase transparency and accountability system,and avoid the negative impact of excessive commercialization.

关 键 词：跨文化交流 体育传播 全球化 杭州亚运会 

分 类 号：G812[文化科学—体育学]