互联网思维下海尔商业模式的变革与重塑  

Driven by Internet Thinking:Transformation of Haier’s Business Model

作　　者：王婷[1] WANG Ting(Liaocheng University,Liaocheng 252000,China)

机构地区：[1]聊城大学,山东聊城252000

出　　处：《数字通信世界》2025年第3期226-228,共3页Digital Communication World

摘　　要：在互联网思维的影响下,海尔集团作为中国制造业的领军企业,成功地进行了商业模式的深度变革与重塑,颠覆性地创设了“人单合一”的商业理念。海尔集团商业模式的变革与重塑体现在组织结构、战略重心、终端体验等维度,为中国企业在互联网时代背景下应对市场变化提供了可借鉴的成功范例。海尔“人单合一”的实践对于探索并推动企业的数字化转型具有重要启示意义。Driven by internet thinking,Haier Group,a leader in China’s manufacturing industry,has successfully transformed its business model by innovatively introducing the concept of"customer-unit integration".This transformation is evident in various dimensions,including organizational structure,strategic focus,and terminal experience.This business modeloffering a successful model for other Chinese enterprises adapting to market changes in the internet era.Haier’s approach significantly contributes to exploring and promoting the digital transformation of enterprises.

关 键 词：海尔集团 互联网思维 人单合一 

分 类 号：F27[经济管理—企业管理] TP393.4[经济管理—国民经济]