AIGC视角下粤绣非遗传承创新研究  

Research on the Inheritance and Innovation of Yue Embroidery Intangible Cultural Heritage from the Perspective of AIGC

作　　者：黎家良 张淑敏 Jialiang Li;Shumin Zhang(Heilongjiang University,Harbin 150080,Heilongjiang,China)

机构地区：[1]黑龙江大学,黑龙江哈尔滨150080

出　　处：《人文与社会科学学刊》2025年第1期99-103,I0001,共6页

基　　金：国家社会科学基金项目:寒地非遗数字化艺术传播策略研究(批准号:23BXW084)。

摘　　要：作为国家级非物质文化遗产,粤绣承载着千年岭南文化精髓,其独特的艺术风格与工艺体系堪称中华传统手工艺的瑰宝。在工业化浪潮冲击下,粤绣技艺面临市场份额萎缩、传承群体老化及人才断层危机,传统传承模式遭遇前所未有的挑战。本研究以AIGC技术赋能粤绣文化创新传承为切入点,通过设计范式革新与工艺知识图谱构建的双维论证,系统阐释智能生成技术在纹样创新、工艺解构及文化传播等层面的赋能机制,验证了数字技术驱动非遗“活态传承”的可行性路径。研究同时揭示,技术介入与传统工艺特质的适配性矛盾、智能生成内容的文化准确性校验,以及数据采集过程中的技艺保密等关键问题亟待解决。基于此,本文提出三维度应对策略:其一,构建“AI设计师+绣娘工匠”协同创新体系,实现智能算法与手工智慧的深度融合,通过数字孪生技术建立工艺动态数据库;其二,打造“虚实共生”的审美教育矩阵,运用AR刺绣体验装置与生成式艺术展览,重构公众对传统工艺的价值认知;其三,建立“区块链+非遗”的版权保护机制,制定涵盖数据采集、模型训练与成果转化的全流程伦理规范。研究表明,AIGC技术通过解构-重组-再创造的数字化路径,不仅显著提升粤绣纹样的现代转化效率,更在工艺知识图谱构建中实现隐性经验的显性传承,为非遗项目开辟出“数字工匠”培育与“元刺绣”产品开发的双重创新赛道.As a national intangible cultural heritage,Yue Embroidery embodies the essence of the millennial Lingnan culture.Its unique artistic style and craftsmanship system can be regarded as the treasures of traditional Chinese handicrafts.Under the impact of the industrialization wave,the techniques of Yue Embroidery are facing the shrinkage of market share,the aging of the inheritance group,and the talent gap.The traditional inheritance model is encountering unprecedented challenges.This research takes the empowerment of AIGC technology in the innovative inheritance of Yue Embroidery culture as the starting point.Through the two-dimensional demonstration of design paradigm innovation and the construction of the craftsmanship knowledge graph,it systematically expounds the empowerment mechanism of intelligent generation technology at the levels of pattern innovation,craftsmanship deconstruction,and cultural dissemination,and verifies the feasible path of digital-technology-driven"living inheritance"of intangible cultural heritage.The research also reveals that key issues such as the adaptability contradiction between technological intervention and the characteristics of traditional craftsmanship,the cultural accuracy verification of intelligently generated content,and the confidentiality of techniques during the data collection process urgently need to be resolved.Based on this,this paper proposes three-dimensional countermeasures:First,construct a collaborative innovation system of"AI designer+embroiderer craftsman"to achieve the deep integration of intelligent algorithms and manual wisdom,and establish a dynamic craftsmanship database through digital twin technology;Second,create an aesthetic education matrix of"virtual-real symbiosis",and use AR embroidery experience devices and generative art exhibitions to reconstruct the public's value perception of traditional craftsmanship;Third,establish a copyright protection mechanism of"blockchain+intangible cultural heritage",and formulate a full-process ethical code coverin

关 键 词：粤绣 AIGC 非物质文化遗产 活态传承 

分 类 号：TS935.1[轻工技术与工程]