新媒体时代下职业院校图书馆中华优秀传统文化阅读推广探析  

Analysis of the Promotion of Excellent Traditional Chinese Culture Reading in Vocational College Libraries in the New Media Era

作　　者：黎意慧[1] LI Yihui(Guangxi Ecological Engineering Vocational and Technical College,Liuzhou Guangxi,545004,China)

机构地区：[1]广西生态工程职业技术学院,广西柳州545004

出　　处：《文化创新比较研究》2025年第7期184-187,共4页Comparative Study of Cultural Innovation

基　　金：广西教育科学“十四五”规划2025年度研究课题“新时代职业院校图书馆渗透优秀民族文化教育的路径研究与实践”(项目编号:2025C457)研究成果。

摘　　要：该研究旨在探索新媒体时代职业院校图书馆如何有效推广中华优秀传统文化阅读,推动中华优秀传统文化的传承与发展。该文通过运用文献研究、调查分析等方法,深入剖析新媒体时代的阅读方式和习惯:通过构建数字化平台,将中华优秀传统文化资源转化为便于阅读的电子形式,优化文化资源配置以满足不同学生需求,策划丰富多样的线上活动,提升阅读体验,创新推广策略吸引学生参与,以及加强多方合作拓展阅读资源渠道。结果显示,这些措施能够显著提高学生对中华优秀传统文化阅读的参与度和兴趣。研究结论表明,职业院校图书馆通过综合运用上述策略,能在新媒体环境下成功开展中华优秀传统文化阅读推广工作,为学生提供更优质的阅读体验,助力中华优秀传统文化的传承与弘扬。This research aims to explore how vocational college libraries can effectively promote excellent traditional Chinese culture reading in the new media era,and thus boost the inheritance and development of excellent traditional Chinese culture.By means of literature research,investigation and analysis,etc.,it deeply analyzes the impact of the new media era on reading methods and habits.It constructs a digital platform to convert excellent traditional Chinese cultural resources into electronic forms convenient for reading,optimizes the allocation of cultural resources to meet the needs of different students,plans a variety of online activities to enhance the reading experience,innovates promotion strategies to attract students to participate,and strengthens multi-party cooperation to expand the channels of reading resources.The results show that these measures can significantly increase students'participation and interest in excellent traditional Chinese culture reading.The research conclusion indicates that by comprehensively applying the above-mentioned strategies,vocational college libraries can successfully carry out the promotion of excellent traditional Chinese culture reading in the new media environment,provide students with a better reading experience,and contribute to the inheritance and promotion of excellent traditional Chinese culture.

关 键 词：新媒体时代 职业院校图书馆 中华优秀传统文化 阅读推广 数字平台 合作策略 

分 类 号：G258.2[文化科学—图书馆学]