媒介生态赋能:以中华文化认同铸牢中华民族共同体意识  

Empowerment of Media Ecology:Forging a Strong Sense of Community for the Chinese Nation with Chinese Cultural Identity

作　　者：张馨元 邵培仁[2] Zhang Xinyuan;Shao Peiren(School of Media and Communication,Shanghai Jiao Tong University,Shanghai,200240,China;Institute of Communication Studies,Zhejiang University,Hangzhou,310058,Zhejiang,China)

机构地区：[1]上海交通大学,上海200240 [2]浙江大学,浙江杭州310058

出　　处：《民族学刊》2025年第2期10-18,141,共10页Journal of Ethnology

基　　金：国家社科基金后期资助项目“华夏传播观念研究”(16FXW002);国家社科基金重大项目“基于机器博弈的网络信息传播安全多准则动态管控策略研究”子项目“网络信息传播生态研究”(19ZDA329)阶段性成果。

摘　　要：媒介生态理论为构建“多元一体”的中华文化认同机制提供了理论框架和创新路径,给出了解决民族问题的中国方案。中华文化的媒介生态既吸取了聚焦微观的西方研究范式,解构了文化生态的构成三要素,前瞻了中华文化发展的积极走向;又结合中华民族发展实际,将中华文化儒释道三教的核心思想作用于媒介生态理论的阐述之中,宏观探索了“交而遂通”的民族共情路径。微观上,深挖中华文化基因的媒介符号本质,提炼了铸牢中华民族共同体意识的核心思想;基于整体互动原则构建了适应于当下数字媒体环境的文化基因传承形态;并主张以阴阳观科学辩证地看待民族文化在共同性与差异性之间的矛盾关系。宏观上,“交而遂通”的民族共情路径通过“共生传播”“共情传播”与“共享传播”并列、递进、深化,并融合儒释道三教中关于“天人合一”“万物一体”与“万物平等”的核心思想,为实现各民族文化汇聚融合、和谐共存及平等共处贡献中国智慧。Forging a strong sense of community for the Chinese nation with a Chinese cultural identity through the empowerment of media ecology holds profound significance for the Party and state to address ethnic issues in the new era.As a result,this study breaks away from the traditional“imagined community”framework that primarily views media as a mere channel for disseminating information.Instead,it situates Chinese culture within a broader ecological context.By adopting a media ecology perspective,this paper constructs a methodological framework for fostering Chinese cultural identity and community consciousness,offering a Chinese-style approach to reconciling tensions between individual and shared cultures,as well as between diverse cultures and cultural integration.Based on Media Ecology theory,the media ecology of Chinese culture draws on Western research paradigms that focus on micro-level analysis.Moreover,it deconstructs the triadic structure of media ecology,defining“genes,molecules,and information”as the fundamental elements of the Chinese cultural communication ecosystem and the core material basis of the Chinese nation's life system.It further explores the collective memory of traditional Chinese culture as a genetic foundation,the inheritance form of Chinese culture as molecules,and the ultimate formation of the integrated and diverse representation of Chinese culture as information.At the micro level,this study draws on General Secretary Xi Jinping's systematic exposition on cultural genes to refine the foundational approach to forging a strong sense of community for the Chinese nation.First,it establishes the essence of openness and inclusiveness in Chinese culture,which is rooted in the core principles of Confucianism,Buddhism,and Taoism,particularly the concept of“harmony in diversity.”Second,it constructs a cultural gene inheritance model adapted to the contemporary digital media environment,which can effectively meet the diverse needs of ethnic audiences across different platforms.This mode

关 键 词：媒介生态 中华文化 中华民族共同体意识 文化认同 文化基因 

分 类 号：C956[社会学—民族学]