基于“三感一化”设计理念的现代礼品包装设计策略与实践  

Modern Gift Packaging Design Strategies and Practices Based on the"Three Senses and One Culture"Design Concept

作　　者：张洪梅[1] Zhang Hongmei(Shazhou Professional Institute of Technology,Zhangjiagang 215600,Jiangsu,China)

机构地区：[1]沙洲职业工学院,江苏张家港215600

出　　处：《沙洲职业工学院学报》2025年第1期61-64,共4页Journal of Shazhou Professional Institute of Technology

基　　金：沙洲职业工学院校企合作横向课题“珍菱工坊礼品包装全案设计与制作”研究成果(SG-20230504)。

摘　　要：包装设计领域在现代化数字媒体艺术发展的浪潮中,呈现出多元化的发展态势的同时也面临许多挑战。针对现代礼品包装设计中存在的品牌意识缺失、传统文化匮乏、设计辨识度低、礼品过度包装以及无效包装等问题,提出了在礼品包装设计中必须充分考虑消费者的视感觉、触感觉、嗅感觉以及传统文化的融合的“三感一化”现代包装设计理念。这种创新的设计方法和设计理念不仅提高了产品的附加值和市场竞争力,更是对现代设计理念的拓展与创新,促进了现代包装设计领域传统文化的传承与发展,为包装设计师和相关专业人士提供了借鉴和参考。This paper aims to provide theoretical guidance for brand marketing strategies and address practical issues such as insufficient brand awareness,a lack of traditional culture elements,low design recognizability,excessive gift packaging,and ineffective packaging.It is proposed that modern gift packaging design must fully consider consumers'visual,tactile,and olfactory senses,as well as the integration of traditional culture—this is referred to as the"three senses and one culture"packaging design concept.This innovative design approach and concept not only enhances the added value and market competitiveness of products but also expands and innovates modern design concepts,promoting the inheritance and development of traditional culture in the field of modern packaging design.It provides references for packaging designers and professionals in related fields.

关 键 词：包装设计 三感一化 市场竞争力 传统文化 

分 类 号：TB482[一般工业技术—包装工程]