大数据技术支持下的高校视觉传达设计专业实训教学研究——以南京师范大学泰州学院为例  

Research on Practical Training Teaching of Visual Communication Design Major in Colleges and Universities Supported by Big Data Technology--Taking Nanjing Normal University Taizhou College as an Example

作　　者：丘元[1] 夏妍 QIU Yuan;XIA Yan(Jiangxi Normal University,Nanchang 330022,Jiangxi,China)

机构地区：[1]江西师范大学,江西南昌330022

出　　处：《上海包装》2025年第3期231-233,共3页Shanghai Packaging

基　　金：教育部产学合作协同育人项目立项“大数据技术支持下的高校视觉传达设计专业实训基地建设”(JXSDCXHZ2403)。

摘　　要：随着信息技术的飞速发展,大数据技术在各个领域的应用日益广泛,教育领域也不例外。高校视觉传达设计专业作为创意与技术结合的典范,其实训教学在培养学生创新能力和实践能力方面起着至关重要的作用。基于大数据背景,明确视觉传达设计行业人才需求,提出高校视觉传达设计专业实训教学策略,进而探究高校视觉传达设计专业实训教学路径,以期为视觉传达设计教育的未来发展提供新的思路和方向。With the rapid development of information technology,the application of big data technology in various fields is becoming more and more extensive,and the field of education is no exception.As a model of the combination of creativity and technology,the practical training teaching of visual communication design major in colleges and universities plays a vital role in cultivating students'innovation ability and practice ability.Based on the background of big data,this paper clarifies the talent demand of visual communication design industry,puts forward the practical training teaching strategy of visual communication design major in colleges and universities,and then explores the practical training teaching path of visual communication design major in colleges and universities,in order to provide new ideas and directions for the future development of visual communication design education.

关 键 词：视觉传达设计专业 实训教学 大数据 人才培养 

分 类 号：G642[文化科学—高等教育学]