论敦煌插画在春节包装礼盒设计中的应用  

On the Application of Dunhuang Illustration in the Design of Spring Festival Packaging Gift Box

作　　者：孙千博 吕孟彦 SUN Qian-bo;LV Meng-yan(Guangxi University of Science and Technology,Liuzhou 545000,China)

机构地区：[1]广西科技大学,广西柳州545000

出　　处：《绿色包装》2025年第3期123-126,共4页Green Packaging

摘　　要：随着中国文化自信的日益增强,越来越多的东方文化元素被运用到设计中,如敦煌壁画元素就进入了大家的视野,与大众生活紧密联系,打破了地域性、文化圈的限制。本文分别从设计元素、色彩、工艺和结构等方面进行研究,以期赋予春节礼盒包装设计更深厚的文化内涵,从而激起消费者的情感共鸣,增加产品的经济效益,引发大众对中国传统文化的热爱。With the increasing self-confidence of Chinese culture,more and more Oriental cultural elements have been applied to the design,such as Dunhuang murals,which have entered our vision and are closely connected with the public life,breaking the restrictions of regional and cultural circles.In this paper,the design elements,color,process and structure are studied in order to give the Spring Festival gift box packaging design more profound cultural connotation,so as to arouse the emotional resonance of consumers,increase the economic benefits of products,and arouse the public’s love for traditional Chinese culture.

关 键 词：敦煌艺术 包装设计 传统与创新 中国传统节日 视觉美学 

分 类 号：TB48[一般工业技术—包装工程]